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WorksheetsIntroducing New Market Offerings
Total questions: 30
Worksheet time: 15mins
What is the puprose of making a new product?
To renew a product
To deliver a product to target market
To order a product
To buy a product
Factors that hinder the development of new products, except
Scarcity of capital
Development costs
Social and government boundaries
Cost of depreciation
Which one of these that represents the new product failure?
Organizational failure
Extrinsic value failure
Supervision’s failure
Cartel failure
Why does an idea-creating in new product development is quite important for marketer?
It represents any possibility to fulfill customer needs
It represents the value of product
It makes an easy selling
It shows the customer behavior
Which of the following are additional factors that hinder the development of new products
Revious product lacked quality
Development costs
The product is not yet famous
Have a lot of competitors
The following are included in the product development process, except
Idea creation
Filtering
Concept development and testing
Removal of ideas
Included in the acquisition, except
Buy another company
Get a patent
Buy a license
Buy a goods
The last way to test customer’s new product is to place them into a testing market. What is this called?
Niche hunting
Holistic testing
Market testing
Segment-product testing
New product adopter is going through five steps to adopt a customer. What are those?
Adopt, testing, evaluate, interest, awareness
Awareness, interest, testing, adopt, evaluate
Awareness, interest, evaluate, testing, adopt
Interest, testing, evaluate, awareness, adopt
the purpose of filtering ideas in managing the process of developing ideas is
Get rid of bad ideas as soon as possible
Facilitate the development of new products
Don't spend a lot of budget funds
Dominate the market
What is this example of?
Commercialization
Commercial
Promotion
Promotional
This kitkat packaging is quite communicate, customers are able to do origami to the package after they enjoying kitkat. What is this called in idea creating method?
Persuative
Attractive
Interractive
Decisive
A process in which customers can learn about new products, try them out and adopt or reject a product called
Consumer adoption process
Producer adoption process
Distributor adoption process
Agent adoption process
Examples of techniques for stimulating individual and group creativity are
Mention the attribute
Encourage relationships
New context
Physiological analysis
What does the commercial means?
The product do nothing
The product will elevate you
The product will do if you won't do
The product won't work unless you do
Adidas is also targeting pro athletes as their market. Why doing something like this matter for product growth?
To elevate brand lifetime in market
To deliver new product to a more profitable new market
To expand company revenue with more market
To decrease competitor lifetime
Five design elements that must be considered by marketers about their new products are
Packaging design
Brand name
Price
Place
What is this mapping?
SWOT mapping
Forecast mapping
Probe mapping
Brand position mapping
What are those steps for?
Developing market
Developing revenue
Developing new project
Developing new product
The ad above is included in?
product introduction to the market
competition in the market
give advice to consumers
information for consumers
how to get new ideas through customers?
make a quiz for customers
give a discount to the customer
explore the lives of customers
ask the customer about the product they want
The picture above shows about?
product movement in the market
product purchase time
sale of product life cycle
the number of products that are in demand
which one includes determining product criteria?
products have good quality
have an affordable price
the product can dominate the market
to do analysis on the product
The picture explains about?
organizational settings
challenges in developing new products
process development of ideas
managing the concept development process
An example of stimulating individual and group creativity technique is, except
Attribute insight
Strengthen relationship
New context
Positive sight
Five elements must being considered by marketer for their new product, except
Packaging design
Brand’s name
Price
Probability
To show product’s concept in simbolicly and phisicly is
Concept testing
Masterplan ETA
Estimating
Forecast testing
Four variables are used to test consumer products namely, except
Trial
Usage
Frequency of purchase
Sales
Coca-cola is doing a persuasive advertising in their product. What step is this in commercialize process?
To whom their market prospect
The way to introduce to market prospect
The way to elevate their market prospect
To where their market prospect
Things that complicate the launch are
Competitors emulate invention
Product usage
Product sale
Product distribution
