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WorksheetsAnalyzing Bussines Markets & Identyfying Market Segments and targets
Total questions: 20
Worksheet time: 10mins
The purchasing center includes all members of the organization who play one of the seven roles, except?
User
Ifluencer
Direct purchase
Decider
In the business market there is the term MRO inventory. MRO is?
maintenance, risk, opportunity
management, improvement, opportunity
management, risk, operation
Maintenance, repair, operation
Ace hardware uses PRIMZ segmentation to help marketers analyze the market. PRIMZ segmentation is segmentation?
Psychography
Geographical
Demographic
Behavior
there are several stages in making a purchase one of which is
Prestige
Use or Useless
Purchasing Alliance
Problem Recognition
What type of logo above uses marketing?
Segment marketing
Niche marketing
Local marketing
Individual marketing
The goal of big sellers doing deep multi-level sales is
Provide information to consumers
Reach more consumers
Develop a product
Review buyer assumptions
The purchase process consists of eight stages, the 4th stage is
Product Specifications
Supplier search
Review performance
Submission of proposals
This picture is a vals segmentation system framework. The main dimensions of this vals framework are...
Motivate consumers and consumer resources
Motivate producers and producer resources
Motivate consumers
Submission of proposals
The role that is not included in the purchase decision process is
Buyers
Users
Destroyers
Deciders
The characteristics of a business market are as follows, except
Close supplier–customer relationship
Insufficient supplier-customer relationship
Fluctuating demand
Fewer, larger buyers
Niche marketing is....
A group of customers who have a set of similar needs and desires
A growing trend
A customized marketing
A narrower group of customers seeking a different mix of benefits
Segmentation which divides the market into groups based on variables such as age, gender, occupation, education, is
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
The following figure is the stages of
Buying process
Selling process
Marketing process
Decision-making process
what is the first stage of buying process?
Supplier search
Problem recognition
Proposal solicitation
Supplier selection
Which one is the routine exchanges with moderate levels of cooperation and information changes?
Basic buying and selling
Bare bones
Contractual transaction
Customer supply
effective segmentation criteria is provided in market targeting. Which ones include key criteria for effective segmentation?
Measurable, known
Differentiable, actionable
Accessible, assemble
Substansial, flexible
At which level a firm attempts to serve all costumer groups with all the products they might need?
Multiple segment
Individuals as segments
Full market coverage
Single segments
All individuals and households that buy or obtain goods and services for personal consumption are....
Marketing Research
The market segmentation
Industrial Market
Consumer Market
Below are the stages or processes purchasing decisions on the market consumers, except
Recognize Needs
Information Search
Alternative Evaluation
Supplier Selection
The following roles is the decision roles of ........ segmentation
Geographic segmentation
Behavioral segmentation
Psychographic segmentation
Demographic segmentation
