Font size
WorksheetsPM-017
Total questions: 16
Worksheet time: 5mins
An advantage consumers receive from using a product
Advantage
Loss
Benefit
Gain
The process of introducing a new product to a limited market to determine what its acceptance will be
sampling
test marketing
showing some people stuff
market stuff
Marketing element referring to what goods, services, or ideas a business will offer its customers
Product
ideas
product line
equipment
The removal of a weak product from the market and from the company's product mix; also known as product elimination
changing the product
product discontinuation
cancelling
lost the product
Jim buys a product and they attach a tangible good to the product, what is this called.
free stuff
Product-related service
Pure services
Product
An early sample or model of a product
product
sample
prototype
Screening
Services provided to consumers without the involvement of any tangible product
Pure Services
Service(s)
Product/service management
Product/service management
What is a service
good
something that you pay for for someone to do something for you.
A new car that provides you the benefit of transporting you to work is known as a
Good
service
vehicle
car
Examples of Services
Massages, cooking lessons, and Internet connections
Car
Taxi
Hot dog
What are services without tangible goods
Pure service
product related
New-product
quality
Product/Service management should be approached from the angle of the
Competition’s point of view.
Product’s technological benefits.
customer’s point of view.
Why must care be taken in eliminating weak products?
To increase the number of product-related complaints
To prevent damaging a company’s image
Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to
marketing opportunists
Marketing response
Another word for when a company cancels a product
Product Discontinuation
stop making the product
Product Cancellation
Bonus Question: Who is this?
Craig Engels
Steve Prefontaine
Danny Devito
Matthew Centrowitz
