Font size
WorksheetsPower of Branding: What is Branding?
Total questions: 10
Worksheet time: 5mins
Which 3 of the below are part of the Walkers logo branding?
It has the colours red and yellow
It has the word 'Walkers' wrapped around the middle
It includes a crisp
It has a red sun on it
'Company' refers to the organisation that markets or produces products or services.
True
False
'Brand' refers to the image and “personality” a company applies to its products.
True
False
The Definition of Branding is:
Creating an __________ for your product that makes it ____________ from the competition
Identity & Different
Different & Identity
Logo & Same
The Definition of a Portfolio of Products:
This is the ____________ of different products that a business sells.
Walkers examples, e.g. Classic, Mixups, Bugles etc…
range
one
maximum
Why is it important to have a range of products? Choose 2
More choice of products for customers
Not everyone likes the same thing
It's not. It is best to just stick to one
Why is it important to have a range of products? Choose 2
Risk is spread if something goes wrong
Sales and profit are increased
So that no other business can enter the market
What do businesses do to help us remember their brands? Choose 2
Catchphrases/slogans
Some use celebrities
Nothing. A good business doesn't need to use gimmicks
What do businesses do to help us remember their brands? Choose 2
Design logos
Make up jingles
Send lots of emails
Which of the following are part of the Walkers Product Portfolio? Choose 3
Classic
Mixups
Bugles
Pringles
