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Worksheetsvòng đời sản phẩm
Total questions: 15
Worksheet time: 8mins
All products have a unique product lifecycle
true
false
The product lifecycle shows
stages a product goes through from development to removal from sale
the difference variations of the product
the level of sales as it goes through its life
Which of the following is not a stage in the product lifecycle?
introduction
advancement
growth
maturity
The section of a market controlled by a particular business is
market growth
market share
market control
Which of the following are characteristics of the development stage?
falling sales
product testing
product trials
The horizontal (x) axis on a product lifecycle shows
sales
profit
time
The vertical (y) axis on a product lifecycle shows
sales
profit
time
product variations
At which stage of the lifecycle do sales rise at the fastest rate?
development
growth
decline
maturity
What can a company do when product is in decline?
remove from sale
new advertising campaigns
new packaging
new pricing strategies
new product features
When a product is in decline and a company decides to carry out a new advertising campaign, this is
an extension strategy
a relaunch
a development activity
In which stage of the lifecycle are competitors most likely to enter the market?
decline
maturity
introduction
growth
Which stage of the lifecycle are competitors most likely to enter the market if the product is successful?
introduction
growth
maturity
decline
At what stage of the lifecycle are CDs?
decline
development
growth
maturity
At what stage of the lifecycle are mobile phone apps?
growth
maturity
decline
introduction
At what stage of the lifecycle are airfryers?
introduction
growth
maturity
decline
