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WorksheetsChapter 12: Marketing Mix (Product & Price)
Total questions: 14
Worksheet time: 7mins
Four marketing decisions needed for the effective marketing of a product is called ....
(answer can me more than 1)
marketing mix
4Ps
Marketing affectiveness
marketing elasticity
Goods and services produced to satisfy customer needs and wants (?)
product
brand
marketing mix
none of these options
An identity or symbol that distinguish a product from competitors' product (?)
brand
brand image
product
product elasticity
Which of the following are the costs of new product development?
no guarantee it would be a success
expensive market research
large capital expenditure might occur
competitive advantage
Which of the following are benefits of new product development?
increase potential sales
it might help the business to survive when the market has changed
more finance would be needed
dis-economies of scale
General impression of a produce held by consumers (?)
brand image
brand
product
customer loyalty
Which of the following are the roles of packaging?
protection to the product
provide information about the product
help consumers recognise the product
to keep the product fresh
Pattern of sales of a product (?)
Product life cycle
Business life cycle
Product elasticity
none of these options
- sales are low
- product might be making a lost
- huge advertising cost
These are characteristics of which stage in the Product Life Cycle?
Growth
Introduction
Maturity
Saturation
- Sales stop growing
- most profitable stage
- threat of declining might occur
This stage is called ..... in the Product Life Cycle.
Introduction
Saturation
Growth
Maturity
- sales are going down
- product has not been generating profit
- product needs to be pulled out from the market
This stage is called .... in the Product Life Cycle.
Decline
Growth
Saturation
Introduction
Which of following is/are in decline stage?
Blackberry
Nokia
Kodak
iPhone
- Product is becoming better known
- Sales are increasing
- Product starts to earn profit
This stage is called ... in the Product Life Cycle
Growth
Introduction
Saturation
Maturity
Which of the following is the correct order of the stages in the Product Life Cycle?
Development, Introduction, Growth, Maturity, Saturation, Decline
Introduction, Development, Growth, Maturity, Saturation, Decline
Development, Introduction, Growth, Saturation, Maturity, Decline
Introduction, Development, Maturity, Growth, Saturation, Decline
