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WorksheetsMarketing mix review
Total questions: 14
Worksheet time: 10mins
A high end designer brand is likely to distribute its products
Via selected retailers like small boutiques
Via their own stores in exclusive parts of London and Paris
Via supermarkets
Via Amazon
Explain why Gucci wouldn't allow their products to be sold in supermarkets.
"Because..if...then.."
A business making clothing for a budget retailer is likely to use...
Organic cotton
Pure wool
Synthetic materials e.g. viscose
Silk
A business making luxury sports cars is likely to advertise
On TV
In National Newspapers
In publications aimed at people with high incomes e.g. Forbes
On billboards
Manufacturers of organic children's snacks are unlikely to charge a low price because
Ingredients are expensive
It would make customers think it was poor quality
They can't afford to charge low prices
They like to rip people off
Would you buy a designer pair of jeans for £200+?
Yes- I like to stand out from the crowd
No- that's a mug's game!
Yes- I think they offer better quality
Maybe -if I had the money
Which celebrity was once the face of Iceland supermarkets?
When Iceland choose which celebrities to appear on their adverts, who are they trying to appeal to?
Primark uses which pricing strategy?
High margin, low volume
Low margin, High volume
The rise of e-commerce is likely to mean
businesses have to charge lower prices because customers can compare prices
businesses can charge higher prices
businesses can use customer data to adapt prices to customer demand
Which of the following is not a benefit of sponsoring events as a means of promotion?
It can be used to target specific groups of customers
It creates additional marketing through press coverage
It is cheaper than advertising in a newspaper
Brands such as Uniqlo have started to create content on TikTok in the hope that these posts will "go viral" and spread the brand.
Have you ever passed on a viral video from a business?
Yes
No
Which of the following is NOT a benefit of e-tailing?
You can access customers globally
Overheads such as rent and wages are lower
You have fewer returns
You can use customer data to predict future trends
Pubs and restaurants are in lock down and will have to enforce strict social distancing when they re-open. How could they adapt their marketing mix?
Low prices to attract more customers
Change the way the product is served to make plates disposable
Offer at home delivery or takeaway
Change promotional messages to focus on customer safety measures
