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SGS Business 1.2.4 The Competitive Environment

Total questions: 14

Worksheet time: 7mins

Name
Class
Date
1.
Which option lists the internal factors of a SWOT analysis?
a)
strengths, opportunities
b)
opportunities, threats
c)
strengths, weaknesses
d)
weaknesses, and threats
2.
You are conducting a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.
a)
Strength
b)
weakness
c)
opportunity
d)
threat
3.

Which of the following statements best describes the term, competition?

a)

When different businesses attempt to attract different customers

b)

When businesses do not have any rivals

c)

When different businesses attempt to attract the same customers

d)

When different businesses have only one supplier of raw materials

4.

Which of the following is an example of a business that has a competitive strength based upon quality?

a)

A discount supermarket that offers value for money groceries

b)

A local convenience store that sells a wide range of commonly used products

c)

A restaurant which uses fresh, local produce in all of its dishes

d)

A coffee shop that has an outlet on a busy shopping street

5.

Which of the following ways might a small successful technology firm manufacturing unique products use to compete with its rivals?

a)

Reduce its prices

b)

Offer an excellent after sales service

c)

Reduce its product range

d)

Relocate production to a busy high street

6.

Which of the following is a competitive weakness based on location?

a)

A footwear shop offers a kids shoe fitting service by untrained staff

b)

A supermarket frequently runs out of stock of popular product lines

c)

A local café serves food to customers which is cold

d)

A restaurant locates on a quiet side street in a busy town

7.

Which of the following businesses is best known for its ability to compete with its rivals on price

a)

Marks & Spencer

b)

Waitrose

c)

Lidl

d)

Tescos

8.

A national retailer offers to refund the difference if customers find the same productcheaper elsewhere. This is an example of competition based on:

a)

Location

b)

Price

c)

Promotion

d)

Product range

9.

In an extremely competitive market, a business may be forced to:

a)

Increase costs to enable a reduction in quality

b)

Increase costs to enable price rises

c)

Cut costs to enable price reductions

d)

Cut costs to enable an increase in quality

10.
A change in customer's likes and interests may be seen as a
a)
opportunity
b)
strength 
11.
Internal things that may limit a company's ability to achieve it's goals would be known as a 
a)
strength
b)
weakness
c)
opportunity
d)
threat
12.

A damaged reputation would be considered a...?

a)

S

b)

W

c)

O

d)

T

13.

Great customer service would be considered a...?

a)

S

b)

W

c)

O

d)

T

14.

By identifying areas under the weaknesses section how does this help you develop.

a)

So that you can avoid them.

b)

So that you can pretend they don't exist and ignore them

c)

Use them to identify areas for development and focus on them.

d)

By allowing other people to see them and use them against you.