WorksheetsIntro to Marketing Unit Exam
Total questions: 25
Worksheet time: 25mins
Which of the following is NOT a benefit of marketing?
Stimulating competition
Increasing people's needs
Educating consumers
Improving the economy
Which of the following is an example of a good?
Athletic shoes
Tax preparation
Lawn care
Manicure
If prices for a product goes up, what happens to demand?
Increases
Decreases
Stays the same
The price of a product must cover:
Producing the product
Selling the product
Producing and selling the product
Which of the following tasks is NOT performed by a broker?
Arranging transportation for distribution
Scheduling shipping
Manufacturing the product
Facilitating payment for the product
Promoting a company instead of a product is an example of:
Institutional promotion
Direct promotion
Product promotion
Marketing promotion
Which item below is an example of promotion?
TV commercial
Radio Ad
Magazine Ad
All of the above
Which of the following statements about marketing is NOT true?
Maintaining relationships with customers is a good business practice
Marketing involves building a relationship between buyers and sellers
It is more costly to keep a current customer than to attract a new one
Long-term relationships result in customers who are loyal to the business
A department store decides to offer its own credit terms at very low interest rates of customers that can prove they are local. This is an example of:
Place utility
Form utility
Possession utility
Information utility
The person who coordinates and monitors all activities from building a product to delivery to the end user is the ______________________________.
Supply chain manager
Agent/Broker
Industrial distributor
Intermediary
The transactional function of intermediaries involves:
Physically moving products from the manufacturers to distributors
Performing accounting and auditing functions for the business
Conducting sales and marketing activities for the business
Supervising the production of the product or service
Your aunt purchases your birthday gift online at Amazon.com and has it shipped directly to you. Which level of distribution is this?
Exclusive
E-Commerce
Selective
Geographic
An applicant for a marketing job in a large corporation is told that her duties will include finding sources for products, making sure products are delivered on time, and managing the transport of goods from warehouses to stores. All of these functions are included in which function of marketing?
Channel management
Market planning
Marketing-Information management
Product/Service management
The path of a direct channel is from the producer or manufacturer to the __________________.
End user
Retailer
Wholesaler
Broker
The distribution of expensive, highly technical products through only one distributor in a market area is what type of distribution?
Selective
Exclusive
Global
Intensive
Which of the following decisions is included in promoting a product?
Determining where to locate manufacturing plants and stores
How to inform people about the product and where to buy it
Planning the shipping and warehousing of the product
Determining whether to offer a good, service, or idea
The process of separating a large quantity of goods into smaller quantities for resale is known as:
Smart shipment
Bulk-breaking
Package breakdown
Warehousing
The four P's of marketing include:
Profit, product, promotion, an dplace
Product, price, place, and promotion
Prices, profession, product, and place
Personal, product, place, and price
Selecting the right tools for the job and combining them into a successful marketing effort is known as:
Guerilla marketing
Tactical marketing
Integrated marketing communication
Direct marketing
Businesses that create goods and services are: __________.
Producers
Intermediaries
End users
Wholesalers
A clock manufacturer turns plastic, metal, and various electronics into grandfather clocks. This is an example of _________________________.
Information utility
Time utility
Place utility
Form utility
The plan for using product, price, place, and promotion to market a specific product or group of products is its ______.
Marketing concept
Marketing-information management
Promotional mix
Marketing mix
Which sentence identifies the correct relationship between advertising and marketing?
Advertising and marketing are the same
Advertising is one aspect of marketing
Marketing is one aspect of advertising
Advertising and marketing are entirely different concepts
Promoting Strawberry Shortcake Ice Cream in a magazine ad is known as what type of promotion?
Institutional promotion
Direct promotion
Product promotion
Marketing promotion
The path a product takes from the producer to the wholesaler, then to a retailer, and then to the end users is a(n) __________ channel.
Direct
Retailer
Wholesaler
Agent/Broker
