WorksheetsSGS Business 2.2.4 Place
Total questions: 13
Worksheet time: 7mins
Which of the following is a benefit to a manufacturer of using a national retailer as a channel of distribution?
A higher price can be charged
Profit margins will be increased
Product sales will be guaranteed
A wider audience may be reached
Which of the following best describes the term e-tailer? A business that:
Buys goods from a producer and sells them via a physical shop
Manufactures goods and sells them through physical stores
Buys goods from a wholesaler and sells them via both physical outlets and online
Sells goods online only, as its customers buy electronically
Which of the following is true in relation to a producer distributing products through a retail chain?
Products are sold directly by the producer to the end user
Full control of distribution is kept by the producer
A large number of potential customers can see the product
The producer makes more profit per unit sold in comparison to the business selling directly to the public
Which of the following elements of the marketing mix best describes the different channels of distribution used by businesses?
Place
Promotion
Price
Product
A physical shop/store that buys its products from a wholesaler, or directly from the business that makes the goods, and then sells these products to customers is known as a:
Producer
E-tailer
Retailer
Manufacturer
Which of the following is a benefit to a business of distributing products via e-commerce?
Website will require frequent updating
Customer expectations of timely deliveries will need to be met
Large market can be accessed 24 hours a day
Intense competition can increase sales
Which of the following statements is true?
Most grocery sales in the UK are made online
Most grocery sales in the UK are made in physical stores
All stores that sell groceries offer an online service
All grocery stores offer a click and collect service
Which of the following is an example of indirect selling?
E-commerce
Retailer
E-tailer
M-Commerce
Which of the following accurately completes the diagram?
1.E-tailer 2.Consumer 3.Retailer
1.E-tailer 2.Retailer 3.Consumer
1.Retailer 2.E-tailer 3.Consumer
1.Retailer 2.Consumer 3.E-tailer
An independent clothes shop, located on a busy high street in a small town, is an example of a:
Producer
Retailer
E-tailer
Supplier
Which two of the following are drawbacks to a business of using e-commerce?
The business has the ability to sell to wider markets
It appeals to many customers who have busy lifestyles
Customers cannot see, touch or try goods which can discourage sales
It is can be easier to compete on price as running costs are lower
Competition can be intense when operating online
Which two of the following goods/services are most suitable to be distributed via e-commerce?
Flights
Hairdressing
Insurance
Opticians
Children’s shoe fitting service
A direct channel of distribution has:
Three intermediaries
Two intermediaries
One intermediary
No intermediaries
