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WorksheetsBusiness Chapter 5: Marketing
Total questions: 12
Worksheet time: 4mins
What is the equation for value of products sold?
Revenue x Product price
Products sold x Product Price
Revenue x Products sold
Products sold / Product price
What is segmentation?
Dividing customers into groups based on preferences
Dividing customers into groups based on income
Diving employees into different departments
Dividing shareholders into specialized groups
Which of these is NOT a segmentation group?
Gender
Age
Location
Income
Job
Which of these is NOT a purpose of market research?
Level of Demand for goods and Service within the market
Cost evaluation
Requirements of customers
Actions of competitors
Target market
What type of data is size of the market measured in?
Qualitative data
Quantitative data
What is the market share equation?
Market share = total market sales / sales of the product x 100
Market share = sales of the product / total market sales x 100
Market share = total market sales x sales of the product / 100
Market share =sales of the product x total market sales / 100
Which of these is an internal pricing method?
Business forecast
Nature of the market
Cost
Degree of competition
Which of these is part of the Boston Matrix?
Cash cows
Advertising
Sponsorship
Public relations
Which of these will the business have little to no control of?
Advertising
Sales promotions
Public relations
Sponsorship
Social media
Which of these is the first thing a business evaluates to be effective?
Use the correct market mix
Evaluate pricing structure
Provide a good service
Discover customer needs
What type of data has numbers in?
Qualitive
Quantitative
Standard deviation
Discussion with 6-10 customers
Focus group
Interview
Referral
Survey
