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POB Unit 7 Review

Total questions: 14

Worksheet time: 14mins

Name
Class
Date
1.

What marketing activity is taking place when a car dealership promotes their newest vehicle on the radio?

a)

communicating with customers

b)

finding out about customers

c)

offering the products customers want

2.

Which would probably result if a business reduced its marketing costs?

a)

increased costs of production

b)

decreased variety of consumer goods

c)

increased consumer awareness of goods and services

d)

decreased need for customer contact with businesses

3.

According to the marketing concept, which option demonstrates customer orientation?

a)

finding out what a buyer wants

b)

researching a firm's competitors

c)

convincing a buyer to buy

d)

advertising the features of a product

4.

Each year, more than 500,000 people watch the Soccer World Cup sponsored by Adidas. What is being marketed by Adidas?

a)

places

b)

goods

c)

ideas

d)

services

5.

The Scott Company decided to sell stock to raise capital. Under what form of business organization does the company operate?

a)

partnership

b)

cooperative

c)

corporation

d)

proprietorship

6.

A type of business ownership in which one or more of the owners does not have full liability is called a:

a)

general partnership.

b)

limited partnership.

c)

sole proprietorship.

d)

service organization.

7.

A characteristic of a sole proprietorship is that the owner:

a)

has access to unlimited funds.

b)

receives all the profit.

c)

transfers all the risk.

d)

delegates all functions.

8.

Which type of ownership gives a business an exclusive territory, training and support during start up, and a competitive edge in the market?

a)

corporation

b)

franchise

c)

partnership

d)

sole proprietorship

9.

José is opening a fish tank cleaning service. He has potential investors, but decides he would prefer to structure the business ownership so that he is ultimately responsible for the success or failure of the business. Which type of business ownership should José select?

a)

cooperative

b)

corporation

c)

partnership

d)

sole proprietorship

10.

John says that his job duties include planning what will be done, organizing and directing workers, and solving problems related to worker productivity. His job can best be described as a:

a)

manager

b)

broker

c)

cashier

d)

bookkeeper

11.

A manager who helps an employee count the money in a cash drawer and prepare a bank deposit is demonstrating:

a)

aggressive behavior.

b)

natural talent.

c)

creativity.

d)

technical skills.

12.

Which do managers often set in order to control the work effort?

a)

hiring objectives

b)

job standards

c)

expense budgets

d)

. diversity quotas

13.

A foreman spends time connecting with his workers on an interpersonal level. This involves communicating in ways that motivate and inspire employees toward a higher level of productivity. This task would fall under which function of management?

a)

controlling

b)

directing

c)

organizing

d)

planning

14.

Melissa, a marketing manager for an amusement park, has a goal of increasing sales for the month of October. Melissa needs to first spend time mapping out the necessary steps she and her team of sales representatives must take so that they can increase their sales numbers. Which managerial function is she performing?

a)

controlling

b)

organizing

c)

planning

d)

staffing