WorksheetsEconomic Foundations of Marketing
Total questions: 18
Worksheet time: 9mins
These are resources in their natural state such as oil, natural gas, coal, trees.
land/natural
labor/human
capital
entrepreneurship
These resources such as money, tools, and equipment needed for production of products or services.
land/natural
labor/human
capital
entrepreneurship
These resources are employees of the business.
land/natural
labor/human
capital
entrepreneurship
This is the individual who takes the risk with time and money of owning and operating the business.
land/natural
land/human
capital
entrepreneurship
Economic utility is the amount of _________________ a consumer receives from the consumption of a particular product or service.
value
profit or commission
interest or dividends
wealth or prosperity
Packaging milk into smaller containers to meet the demand of people who live alone is an example of
form utility
possession utility
time utility
place utility
Credit cards and installment plans increase _____________ by making products more attainable for some customers.
Information utility
possession utility
form utility
place utility
A well-located drive-through window adds value to a bank's services by providing:
Information utility
Possession utility
Form utility
Place utility
This utility is created when a product or service is available when it is needed or wanted by consumers:
Time utility
Form utility
Place utility
Possession Utility
This utility is created when ownership of a good or service is transferred from one person to another, but it may also occur through renting or borrowing.
Time utility
Form Utility
Place Utility
Possession Utility
The combination of unlimited needs and wants with limited resources results in:
Marketing
Competition
Scarcity
Economics
The quantity of a product consumers are willing and able to buy at a given price.
Supply
Competition
Demand
Scarcity
The quantity of a product that producers are willing and able to produce at a given price:
Supply
Competition
Demand
Scarcity
When the price of a product is increased, less will be demanded and when the price is decreased, more will be demanded. This statement illustrates the ….
Law of Demand
Law of Economics
Law of Supply
Law of Pricing
The Market Price is found at the point where supply and demand curves meet. What is another name for the point where supply and demand curves meet?
Price point
Market point
Equilibrium point
Selling point
This situation occurs when supply exceeds demand:
Surplus
Industrialization
Shortage
Globalization
This type of demand occurs when the demand for a product is NOT affected by changes in price.
Elastic demand
Inelastic demand
Surplus
Shortage
When demand exceeds supply, this will occur:
Surplus
Industrialization
Shortage
Scarcity
