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Economic Foundations of Marketing

Total questions: 18

Worksheet time: 9mins

Name
Class
Date
1.

These are resources in their natural state such as oil, natural gas, coal, trees.

a)

land/natural

b)

labor/human

c)

capital

d)

entrepreneurship

2.

These resources such as money, tools, and equipment needed for production of products or services.

a)

land/natural

b)

labor/human

c)

capital

d)

entrepreneurship

3.

These resources are employees of the business.

a)

land/natural

b)

labor/human

c)

capital

d)

entrepreneurship

4.

This is the individual who takes the risk with time and money of owning and operating the business.

a)

land/natural

b)

land/human

c)

capital

d)

entrepreneurship

5.

Economic utility is the amount of _________________ a consumer receives from the consumption of a particular product or service.

a)

value

b)

profit or commission

c)

interest or dividends

d)

wealth or prosperity

6.

Packaging milk into smaller containers to meet the demand of people who live alone is an example of

a)

form utility

b)

possession utility

c)

time utility

d)

place utility

7.

Credit cards and installment plans increase _____________ by making products more attainable for some customers.

a)

Information utility

b)

possession utility

c)

form utility

d)

place utility

8.

A well-located drive-through window adds value to a bank's services by providing:

a)

Information utility

b)

Possession utility

c)

Form utility

d)

Place utility

9.

This utility is created when a product or service is available when it is needed or wanted by consumers:

a)

Time utility

b)

Form utility

c)

Place utility

d)

Possession Utility

10.

This utility is created when ownership of a good or service is transferred from one person to another, but it may also occur through renting or borrowing.

a)

Time utility

b)

Form Utility

c)

Place Utility

d)

Possession Utility

11.

The combination of unlimited needs and wants with limited resources results in:

a)

Marketing

b)

Competition

c)

Scarcity

d)

Economics

12.

The quantity of a product consumers are willing and able to buy at a given price.

a)

Supply

b)

Competition

c)

Demand

d)

Scarcity

13.

The quantity of a product that producers are willing and able to produce at a given price:

a)

Supply

b)

Competition

c)

Demand

d)

Scarcity

14.

When the price of a product is increased, less will be demanded and when the price is decreased, more will be demanded. This statement illustrates the ….

a)

Law of Demand

b)

Law of Economics

c)

Law of Supply

d)

Law of Pricing

15.

The Market Price is found at the point where supply and demand curves meet. What is another name for the point where supply and demand curves meet?

a)

Price point

b)

Market point

c)

Equilibrium point

d)

Selling point

16.

This situation occurs when supply exceeds demand:

a)

Surplus

b)

Industrialization

c)

Shortage

d)

Globalization

17.

This type of demand occurs when the demand for a product is NOT affected by changes in price.

a)

Elastic demand

b)

Inelastic demand

c)

Surplus

d)

Shortage

18.

When demand exceeds supply, this will occur:

a)

Surplus

b)

Industrialization

c)

Shortage

d)

Scarcity