WorksheetsMarket Research
Total questions: 10
Worksheet time: 5mins
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What is the first step for a new business?
To attract repeat purchases
To attract trial purchases
To attract advertising
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
How does accurate market research help a business?
By avoiding risk
By reducing risk
By eliminating risk
What does a market segment identify?
All products in the market
Competitors
Groups of people with similar buying habits
What can a market map be used to identify?
Gaps in the market
Competitors
Groups of people with similar buying habits
What is the name of an individual who is asked questions in a survey?
A supplier
A sample
A respondent
What are the total number of people selected to answer market research questions called?
A supplier
A sample
A respondent
Which of the following is an example of primary research?
Internet research
A focus group
Company reports
