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Business Plan basics

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

The main purpose of a business plan is to communicate to potential investors/partners/banks how your business is running, what the company is selling, who it is selling it too, and if your company is profitable/how long it will take it to become profitable.

a)

True

b)

False

2.

After the cover page and table of contents, what should be the first thing written in your business plan

a)

Executive summary

b)

Marketing plan

c)

Organizational Hierarchy

d)

Operating plan

3.

The Executive summary serves what purpose in the business plan?

a)

A list of the executive board memberst

b)

A brief overview of what is in the business plan

c)

A list of all competitors

d)

A comprehensive list as to who your chosen demographics are

4.

When talking about the opportunity in your business plan you are talking about what?

a)

The threats to your business

b)

The time spent acquiring resources

c)

What niche your company can fill

d)

How much money you will make

5.

A market focus is concerned with targeted demographics?

a)

True

b)

False

6.

When calculating your expected returns what factors do you need to consider

a)

Cost of goods sold

b)

Revenue

c)

Taxes

d)

All of the above

7.

How should a mission statement be worded?

a)

It should explain in detail how what the companies goals and aspirations are

b)

It should indicate what the company is looking to accomplish in the next year

c)

It should sound good but not really reflect what

d)

It should clearly and concisely express the companies core mission in one or two sentences

8.

A sole proprietorship has how many owners?

a)

10+

b)

5-9

c)

2-4

d)

1

9.

Why would potential investors care about your companies management team and company history?

a)

They don't

b)

They will only ever invest in people that have at least 20+ years of experience

c)

It gives them information that shows why the company might be successful

d)

It gives them detailed knowledge of the facilities that they would be investing in

10.

Which of these would not be considered a location or facility for a business or company?

a)

Your personal home

b)

A warehouse where inventory is kept

c)

The location where your server farm is located

d)

The brick and motor location for your offices

11.

If you were running an accounting firm you would be selling a product?

a)

True

b)

False

12.

If you were running a grocery store you would primarily be selling services?

a)

True

b)

False

13.

Who would be included in key participants in a business plan?

a)

The president of the United States

b)

Business Partners

c)

Your significant other

d)

Your base level employees

14.

The product overview should include all of the following except?

a)

Details on your product

b)

What it looks like/style option if applicable

c)

All services that are listed

d)

how the finances are secured

15.

Net profits are how much money your company makes after taking out all extra costs.

a)

True

b)

False

16.

Which of the following would be considered an indirect competitor of McDonald's?

a)

Wendy's

b)

Burger King

c)

Walmart

d)

Taco Bell

17.

The S in the SWOT analysis stands for?

a)

Strategy

b)

Strengths

c)

Surplus

d)

Superiority

18.

The W in the SWOT analysis stands for?

a)

Weaknesses

b)

Workers

c)

Witnesses

d)

Wins

19.

The O in the SWOT analysis stands for?

a)

Obligations

b)

Outliers

c)

Opportunities

d)

Openings

20.

The T in the SWOT analysis stands for?

a)

Technology

b)

Team Members

c)

Time Constraints

d)

Threats

21.

Marketing refers to how you advertise to potential customers.

a)

True

b)

False

22.

There are only 5 types of marketing.

a)

True

b)

False

23.

What is the most common form of payment in today's world?

a)

Check

b)

Cash

c)

Credit/Debit Cards

d)

Barter

24.

Technology is not that important in today's business environment.

a)

True

b)

False

25.

A threat to a business would be considered an internal problem.

a)

True

b)

False