The American Dairy Council's "Got Milk" advertising campaign has created a favorable impression of milk and generated goodwill toward their product. This is an example of:

This type of advertising is designed to increase sales. It introduces new products and businesses, encourages an interest in products and explains products and service features.

This term refers to the advertising format, such as broadcast, print, online, outdoor or specialty.

More money is spent on this advertising medium than in any other category. It can be targeted and allows for instant feedback.

Which of the following advertising media has a targeted audience, a longer life span, a high pass along rate and is more likely to be remembered?

This media includes television and radio, meaning that a signal is transmitted.

This media includes magazines and newspapers.

This advertising media includes billboards, messages on buildings or benches.

What is the number one newspaper, in terms of circulation, in the Unites States?

What is the name of the number one, most circulated magazine, in the United States?

Which of the following media has a short lead time for placement of an ad and a large circulation in a geographic area but tends to have poor print quality?

These useful and inexpensive items with the business's name imprinted on them, such as bottle openers, calendars, magnets, pens and pencils, memo pads and key chains are known as:

The saying that gets the readers' attention, arouses their interest by providing a benefit, and leads them to read the rest of the ad.

This is the selling message, or "talking" part, in a print advertisement.

This is the photograph or drawing used in a print advertisement. Its primary function is to attract attention and to encourage a purchase of the advertised product.

This is the distinctive identification symbol for a business.

A headline that uses repeating initial consonant sounds, such as "Ruffles have Ridges".

A headline that has a seeming contradiction that could be true, such as a boot that "feels like a glove".

Employs words that correspond in sound, such as "Loose Lips Sink Ships".

Uses the same word or words in different senses or words similar in sound used in opposition to each other, such as "Live to Ride, Ride to Live".

The humorous use of a word that suggests two or more of its meanings.

This is the illustration (photo or drawing) that represents the product or helps convey the promotional message.

This is a catch phrase or small group of words that are combined in a special way to identify a product or company.

This is a rough draft that shows the general arrangement and appearance of a finished ad.

Shows exactly how an ad will appear in print. It is sent to the advertiser for review and approval.

This usually includes the business's name, website address, physical address, hours of operation and telephone number.

This happens when the advertising message loses its effectiveness after many exposures:

An effective headline should:

Which of the following is a shrinking advertising media?

This is the total number of people who see the ad.

The number of copies distributed for a particular edition of the newspaper or magazine.

This refers to the number of people who read a single copy of the magazine. For example, one copy of Newsweek is read by six people.

This is the number of times a member of the target audience is exposed to the advertising message.

This is the amount of time required to piece an ad. It is very long for magazines, but very short for radio and newspapers.

This uses the celebrity's image to encourage trust in the product or service being promoted.

This is any non-paid communication about a product, service, company or cause.

This is the effort to reach consumers by generating positive publicity.

This is any short-term incentive, activity or material that gives consumers a direct incentive to buy. Examples include coupons, rebates, free samples, contests, sweepstakes or a free item with purchase.

This is a sales promotion activity that consists of a free trial size of a product sent through the mail, distributed door-to-door or given away at retail stores and trade shows.

When McDonald's places monopoly game pieces on its soft drink cups and gives away prizes and money based on these game pieces, no special skill is required in order to win a prize, this is best referred to as a:

The local Pizza Hut restaurant sponsors a coloring competition for students in grades 1-4. The pictures colored by students will be displayed in the restaurant. The students who colored the best five pictures will receive a free pizza each week for one year. This promotional activity is an example of a:

Which of the following is a FALSE statement about sales promotion activities?

Public relations is considered more objective and believable than advertising.

Classic Cuts Barber Shop gives each customer a card that keeps tract of their number of haircuts. After 4 haircuts the customer receives the next haircut for a discounted price. This is an example of a:

Publicity can be difficult to control; it could become negative and damaging to the company. The best example of this is:

This term refers to a concentrated audience during the morning and afternoon time frame when people are generally traveling to and from work or school.

This is a prewritten story about a company that is sent to various media. It should contain information that is news worthy.

This is a folder containing articles, news releases, feature stories and photographs about the company, a new product or person. These can usually be found on the business's website today.

This is a meeting in which a business or organization invites media members to hear an announcement about a newsworthy event.