In qualities that make radio advertisement more effective this quality refers to the move from one topic to another, from one product feature to the next.

In qualities that make radio advertisement more effective this quality make use of the word "you", referring to the listeners and customers over radio.

In qualities that make radio advertisement more effective this quality adhere the truth in advertising; honesty in claims for features, benefits and advantages.

In qualities that make radio advertisement more effective this quality develop listeners desire to experience the product advertised.

In qualities that make radio advertisement more effective this quality make the advertisement unique with its tagline or slogan music, sound or voices.

In qualities that make radio advertisement more effective this quality is for desire for action attain listeners to act and buy the product or experience the service advertised.

This uses a well known celebrity or a satisfied customers who is believable that share their experience with the product.

A visual techniques for television commercial that shows how the product works and how to use it.

A visual techniques for television commercial that uses a voice over is used than a presentation by someone on the screen, where a close-up or focus is done on the product alone.

This visual technique for television commercial is similar to making a miniature movie.

This visual technique for television commercial use a little play that portrays a real life situation.

This visual technique for television commercial that involve non-professional, an interviewer or off-screen voice asking a housewife about her experience in using the product advertising.

This visual technique for television commercial that consists series of fast-paced scene showing people enjoying the product advertised as they enjoy life.

This visual technique for television commercial which objects and animals, or the product itself is given life to play a character for the advertisement.

This visual technique for television commercial uses a computer-generated graphics and simulations.

This is the element of production where the shooting of the advertisement which can very long and tedious.

Complete the formula:

___________ = Cost / Rating

Complete the formula:

Cost per Thousand = ________

"Allowed to use color" is included in display advertising type of news papers.

"Not allowed to use color" is included in Classified Advertising type of news papers.

"Box Ads' about job vacancies" are included in Legal Advertising Type of news papers

Which of the following is the rate structure for news paper advertising?

In a magazine, First right-hand page is

In a magazine second right-hand page is _________.

____________ is commonly presented at the upper portion of the space, in big fonts and variety of designs.

Illustration is the visual part of the advertisement.

Copy are the words of the advertisement. This explains the features, benefits, and advantages of the item advertised in simple phrases, series of sentences or long paragraphs.

Layout integrates the first three parts into one whole print advertisement.

Lead-in paragraph is the link between the headline, the subheads, and the sales idea presented in the copy.

Interior paragraphs are without lines where interest and desire of the reader can be build up.

Trial close is the final asking for order.

They are responsible for the visual presentation of the advertisement.

__________ are the artists who paint or draw the pictures of the advertisement.

Production Artists or past up artists are responsible for assembling the various elements of an ad and mechanically putting them together the way the art director or designer has indicated.

The color the symbolizes blood and fire.

The color associated with earth or woods.

Letterpress is the method of printing based on the principle of a 'rubber stamp', where the plate has a raised area for the image and background is etched below.

Offset lithography is a photochemical process, using a thin flat aluminum moving towards the cylinder.

It is the opposite of letterpress