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WorksheetsPOBF Unit 7
Total questions: 57
Worksheet time: 29mins
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
Selling
Market research
Prospecting
Purchasing
What marketing activity is taking place when a car dealership promotes their newest vehicle on the radio?
communicating with customers
finding out about customers
offering the products customers want
Which of the following is an activity in the product/service management function:
Creating demand for a product
Forecasting what will happen in the future
Informing customers about new products
Phasing out unprofitable products
Which would probably result if a business reduced its marketing costs?
increased costs of production
decreased variety of consumer goods
increased consumer awareness of goods and services
decreased need for customer contact with businesses
According to the marketing concept, which option demonstrates customer orientation?
According to the marketing concept, which option demonstrates customer orientation?
researching a firm's competitors
convincing a buyer to buy
advertising the features of a product
Each year, more than 500,000 people watch the Soccer World Cup sponsored by Adidas. What is being marketed by Adidas?
places
goods
ideas
services
How does the marketing function of selling benefit society?
Creates a relationship with customers
Helps to increase employment
Determines to whom to sell.
Affects demand for a good or service
One reason the selling function is so important is because it involves
setting high prices.
displaying products.
contact with customers.
feedback from vendors.
Which of the following marketing functions enables businesses to have their products in the right place at the right time:
Risk management
Promotion
Selling
Channel management
Which marketing function can remind customers of items that they want to purchase?
Promotion
Product/Service management
Financing
Pricing
To be successful, businesses need to set prices that cover costs and
stabilize marketing data.
encourage protectionism.
maximize return.
spur inflation.
Which function of marketing determines how much gross profit a business will make on a good or service?
Channel management
Pricing
Promotion
Risk management
An effective marketing-information management function enables marketers to
determine what products customers want.
determine the price of a good or service.
select suppliers for products.
create demand for a good or service.
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
Selling
Promotion
Pricing
Purchasing
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
Purchasing
Pricing
Planning
Promotion
Which marketing function involves determining where products will be sold?
Channel management
Servicing
Promotion
Selling
The marketing function that is responsible for the flow of goods or services from the producer to the customer is
purchasing.
product/service management.
selling.
channel management.
A product being in great demand is a factor that might encourage businesses to
decrease inventory.
adjust prices.
contact competitors.
gather information.
Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.
Promotion
pricing
financing
purchasing
Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.
Promotion
Behavioral segmentation
Marketing-information management
Specialty advertising
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
management.
product/service management.
marketing-information management.
product development.
In what marketing activity do businesses engage to meet the wants and needs of consumers?
Product/Service management
Cost-benefit analysis
National advertising
Pricing
Which marketing function involves creating the correct product mix for a business?
Financing
Marketing-information management
Selling
Product/Service management
There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing
responsibilities.
functions.
tactics.
strategies.
Which law gives workers the right to organize into unions?
The Sports Broadcasting Act of 1961
The Sherman Antitrust Act
The Lanham Act
The National Labor Relations Act
The Scott Company decided to sell stock to raise capital. Under what form of business organization does the company operate?
partnership
cooperative
corporation
proprietorship
A type of business ownership in which one or more of the owners does not have full liability is called a:
general partnership.
limited partnership.
sole proprietorship.
service organization.
A characteristic of a sole proprietorship is that the owner:
has access to unlimited funds.
receives all the profit.
transfers all the risk.
delegates all functions.
Which type of ownership gives a business an exclusive territory, training and support during start up, and a competitive edge in the market?
corporation
franchise
partnership
sole proprietorship
José is opening a fish tank cleaning service. He has potential investors, but decides he would prefer to structure the business ownership so that he is ultimately responsible for the success or failure of the business. Which type of business ownership should José select?
cooperative
corporation
partnership
sole proprietorship
Which element of a collective bargaining agreement allows athletes to move from team to team?
Right of first refusal
Free agency
Salary cap
Revenue sharing
Unions in professional sports are called
athlete organizations.
players’ associations.
sport unions.
athlete committees.
Employees joining together as a single unit to negotiate with management is known as
labor relations.
free agency.
collective bargaining.
group negotiation.
Which type of insurance protects sport/event organizations or sponsors from loss of income due to contest awards?
Theft
Injury
Cancellation
Prize indemnity
Reselling tickets for more than their face value is known as ticket
infringement..
piracy.
scalping.
counterfeiting.
What development has made ticket resale harder to regulate?
The popularity of online auction sites
The types of insurance involved with resale
The unions formed by professional ticket scalpers
The laws subjecting ticket outlets to antitrust litigation
The best way to avoid buying counterfeit tickets to a game/event is to purchase them
from reputable scalpers.
several months in advance.
at official ticket outlets.
at an online auction site.
Sport/Event marketers are concerned with security because they
want to stop trademark infringement.
must comply with the Sherman Antitrust Act.
don’t want to violate right of publicity/right of privacy laws.
want to sell a favorable image of the team.
Which type of law gives individuals the exclusive right to their identities for commercial use?
Right of publicity
Right of privacy
Antitrust
Ticket scalping
Which of the following is an unacceptable place to use an athlete or celebrity’s identity without his/her permission:
On your company’s advertisements
In a magazine
In a book
On the news
If an athlete or celebrity’s seclusion has been intruded upon, s/he can sue for violation of
antitrust laws.
trademarks.
the right of privacy.
the right of publicity.
When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n)
antitrust violation.
blackout.
injunction.
right of publicity.
Which law allows major professional sport leagues to prevent certain games from being shown in certain territories?
The Sherman Antitrust Act
The Lanham Act.
The National Labor Relations Act
The Sports Broadcasting Act of 1961
In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitrust laws because
baseball was the most popular sport in the country.
antitrust laws do not apply to sports.
the baseball monopoly did not harm consumers.
baseball teams were local operations.
Which law makes restraining free trade and competition illegal?
The Lanham Act
The Sherman Antitrust Act
The Sports Broadcasting Act of 1961
The National Labor Relations Act
A court order that stops a certain activity until a trial begins is a(n)
injunction.
infringement.
antitrust act.
right of publicity law.
Sport/Event organizations use their trademarks to make money from
sponsorship fees.
lawsuits.
licensed product sales.
ticket sales.
Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:
Loss prevention
Trademark infringement
Employee strike
Sponsorship exclusivity
Which of the following is not a benefit of winning a major league championship in a market economy:
Increased ticket sales
Increased licensed merchandise sales
Increased sponsorship fees
Increased payroll
John says that his job duties include planning what will be done, organizing and directing workers, and solving problems related to worker productivity. His job can best be described as a:
manager.
broker.
cashier.
bookkeeper.
A manager who helps an employee count the money in a cash drawer and prepare a bank deposit is demonstrating:
aggressive behavior.
natural talent.
creativity.
technical skills.
Which do managers often set in order to control the work effort?
hiring objectives
job standards
expense budgets
diversity quotas
A foreman spends time connecting with his workers on an interpersonal level. This involves communicating in ways that motivate and inspire employees toward a higher level of productivity. This task would fall under which function of management?
controlling
directing
organizing
planning
Melissa, a marketing manager for an amusement park, has a goal of increasing sales for the month of October. Melissa needs to first spend time mapping out the necessary steps she and her team of sales representatives must take so that they can increase their sales numbers. Which managerial function is she performing?
controlling
organizing
planning
staffing
Which is a characteristic of human resources management?
evaluating supervisors
developing leaders
scheduling the work
working with people
One reason why human resources management is important to the success of a business is because this process is responsible for:
creating jobs for the company.
eliminating turnover.
staffing the business.
reducing compensation.
How frequently should the operations function, which consists mainly of activities, be performed?
monthly
daily
weekly
yearly
