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WorksheetsAdvertising and Personal selling
Total questions: 60
Worksheet time: 30mins
What is the definition of the MEDIUM? (In reference to advertising)
What the communication needs to say
How to get the message across
Promotions is the marketing process ‘that ________, _______ and ________ buyers on a product.
tells, announces, informs
informs, persuades, reminds
entices, forces, persuades
tells, forces, reminds
____________ advertising are mainly brief messages designed chiefly to keep a product in the mind of the consumer once the product is already familiar.
Reminder
Persuasive
Comparative
Informative
In which advertising the objective is to promote the sale or reputation of a particular product or service.
Institutional Advertising
Concept advertising
Persuasive advertising
Product Advertising
The advantages of having a strong brand are:
Retailers or service sellers do not want to stock top selling brands
Brands inspire customer loyalty
The brand owner can usually charge low prices
They are expensive to develop.
Informative advertising main aim is to ____
increase consumer awareness.
decrease consumer awareness.
convince the consumer to use your business and not a competitors.
make the consumer feel they were ‘right’ to buy your product.
Promotion =
Making a financial contribution to an event/person in return for publicity
Any promotion that does not involve using the media
An organisations attempt to communicate with interested parties
An attempt to obtain or retain customers by drawing their attention to a brand or products.
What involves giving a business a name, image, symbol or logo?
Advertising
Marketing
Promotion
Branding
What is the practice of using the consumers emotions to build a brand.
Emotive promotion
Emotional marketing
Emotional branding
Skimming
a short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television
logo
slogan
jingle
clip
Which is an example of publicity?
A news release
Direct mail
A billboard
A television commercial
How does a coupon work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a free sample work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
This is a form of print media
True
False
Advertisements are to attract and persuade consumers to buy the products or services
True
False
Which advertising medium combines sound, images, and motion?
radio
billboards
newspapers
television
A large board for advertisements often seen by roads and on big buildings
a brochure
a newspaper
a billboard
a site
Promotion of sales is only objective of Advertising
True
False
Advertising creates employment opportunity
True
False
Advertising increases possibility of cheating of consumers
True
False
Objective to publicity is to increase sales always
True
False
In which advertising the objective is to induce the consumer to buy a product or service?
Institutional Advertising
Concept advertising
Persuasive advertising
Product Advertising
What is advertisement try to do?
to buy a product
to sell a product.
to make a product
to survey a product
In which advertising the objective is to stimulate demand for a new idea.
Information Advertising
Concept advertising
Persuasive advertising
Reminder Advertising
Which of the following is NOT an example of print media?
newspaper
magazine
radio
direct mail
Repeated use of brand name and trade mark is used to create long lasting impression is example of ______value of a good advertising
Attention value
Memorizing value
Educational value
Suggestive value
Use of laboratory tests and comparisons to convince the customer is example of _________ value in a good advertising
Memorizing value
Suggestive value
Conviction value
Educational value
Advertising on sites like Facebook, twitter, Instagram etc. are example of ______ media
Social media
Outdoor
TV
Direct mail
Newspaper advertising gives a scope of giving copy in regional language also
True
False
Sales promotion tools provide short term solution
False
True
Premium offer also refers to a free gift on the purchase of specified product
True
False
A brand provides...
Opportunity
Confusion
Identity
Style
This is an example of a:
Place
Price
Product
Promotion
What type of PROMOTION is this?
Advertising
Publicity
Sales Promotion
Personal Selling
What kind of promotion is this?
Personal Selling
Sales Promotion
Publicity
Advertising
Promotional message about a product paid for by an identified sponsor
product
market segmentation
suggestive selling
advertising
Specific offer designed to increase sales
repeat customers
publicity
sales promotion
ads
Marketing ends after the delivery of goods to consumer
True
False
Selling begins after the goods are produced
True
False
Selling is customer oriented
True
False
Personal Selling is a one way process
True
False
Selling focuses on short term maximization of profits
True
False
Personal Selling focuses on short term maximization of profits
True
False
Personal Selling is less expensive compared to advertising
True
False
In________method of selling seller sends the goods to the buyer and after checking them the buyer may decide to buy or return them
Sale by inspection
Sale by Description
Sale on Approval
Sale by sample
________method of selling is used in case of food-grain, tea, coffee etc.
Sale by inspection
Sale by Description
Sale on Approval
Sale by sample
________method is possible to use only in case of standardized goods.
Sale by inspection
Sale by Description
Sale on Approval
Sale by sample
Locating and identifying potential buyer means ______
Preparation
Prospecting
Approaching
Convincing
These steps of personal selling may be summed up in the acronym 'AIDCAM'
True
False
Sales and selling are synonyms
True
False
Personal selling focuses on mass selling approach
True
False
Advertising is costlier compared to personal selling
True
False
Selling is a process and hence a qualitative term
True
False
Personal selling process ends at closing of sale and there is no need of follow up
True
False
Advertising is less flexible compared to personal selling
True
False
Sales is a quantitative term
True
False
Knowledge of competitors and their products is also essential for a good salesmanship
True
False
