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Worksheets

Advertising and Personal selling

Total questions: 60

Worksheet time: 30mins

Name
Class
Date
1.

What is the definition of the MEDIUM? (In reference to advertising)

a)

What the communication needs to say

b)

How to get the message across

2.

Promotions is the marketing process ‘that ________, _______ and ________ buyers on a product.

a)

tells, announces, informs

b)

informs, persuades, reminds

c)

entices, forces, persuades

d)

tells, forces, reminds

3.

____________ advertising are mainly brief messages designed chiefly to keep a product in the mind of the consumer once the product is already familiar.

a)

Reminder

b)

Persuasive

c)

Comparative

d)

Informative

4.

In which advertising the objective is to promote the sale or reputation of a particular product or service.

a)

Institutional Advertising

b)

Concept advertising

c)

Persuasive advertising

d)

Product Advertising

5.

The advantages of having a strong brand are:

a)

Retailers or service sellers do not want to stock top selling brands

b)

Brands inspire customer loyalty

c)

The brand owner can usually charge low prices

d)

They are expensive to develop.

6.

Informative advertising main aim is to ____

a)

increase consumer awareness.

b)

decrease consumer awareness.

c)

convince the consumer to use your business and not a competitors.

d)

make the consumer feel they were ‘right’ to buy your product.

7.

Promotion =

a)

Making a financial contribution to an event/person in return for publicity

b)

Any promotion that does not involve using the media

c)

An organisations attempt to communicate with interested parties

d)

An attempt to obtain or retain customers by drawing their attention to a brand or products.

8.

What involves giving a business a name, image, symbol or logo?

a)

Advertising

b)

Marketing

c)

Promotion

d)

Branding

9.

What is the practice of using the consumers emotions to build a brand.

a)

Emotive promotion

b)

Emotional marketing

c)

Emotional branding

d)

Skimming

10.

a short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television

a)

logo

b)

slogan

c)

jingle

d)

clip

11.

Which is an example of publicity?

a)

A news release

b)

Direct mail

c)

A billboard

d)

A television commercial

12.

How does a coupon work?

a)

It encourages people to buy again at a later date.

b)

It enters customers into a prize draw.

c)

It rewards regular customers for their loyalty.

d)

Customers get to try something before buying it.

13.

How does a free sample work?

a)

It encourages people to buy again at a later date.

b)

It enters customers into a prize draw.

c)

It rewards regular customers for their loyalty.

d)

Customers get to try something before buying it.

14.
If a customer bought a new iPhone phone 6s during first week of its release and Verizon gives them a free Otterbox case, this would be an example of which type of consumer promotion?
a)
Premiums
b)
Product Samples
c)
Incentives
d)
Promotional Tie-ins
15.
Anything of value that a customer receives in addition to the good or service purchased is called a:
a)
display
b)
premium
c)
sweepstakes
d)
contest
16.
Many companies give a return of part of the purchase price as an incentive for customers to purchase their product is called a:
a)
premium
b)
rebates
c)
samples
d)
sweepstakes
17.

This is a form of print media

a)

True

b)

False

18.

Advertisements are to attract and persuade consumers to buy the products or services

a)

True

b)

False

19.

Which advertising medium combines sound, images, and motion?

a)

radio

b)

billboards

c)

newspapers

d)

television

20.

A large board for advertisements often seen by roads and on big buildings

a)

a brochure

b)

a newspaper

c)

a billboard

d)

a site

21.

Promotion of sales is only objective of Advertising

a)

True

b)

False

22.

Advertising creates employment opportunity

a)

True

b)

False

23.

Advertising increases possibility of cheating of consumers

a)

True

b)

False

24.

Objective to publicity is to increase sales always

a)

True

b)

False

25.

In which advertising the objective is to induce the consumer to buy a product or service?

a)

Institutional Advertising

b)

Concept advertising

c)

Persuasive advertising

d)

Product Advertising

26.

What is advertisement try to do?

a)

to buy a product

b)

to sell a product.

c)

to make a product

d)

to survey a product

27.

In which advertising the objective is to stimulate demand for a new idea.

a)

Information Advertising

b)

Concept advertising

c)

Persuasive advertising

d)

Reminder Advertising

28.

Which of the following is NOT an example of print media?

a)

newspaper

b)

magazine

c)

radio

d)

direct mail

29.

Repeated use of brand name and trade mark is used to create long lasting impression is example of ______value of a good advertising

a)

Attention value

b)

Memorizing value

c)

Educational value

d)

Suggestive value

30.

Use of laboratory tests and comparisons to convince the customer is example of _________ value in a good advertising

a)

Memorizing value

b)

Suggestive value

c)

Conviction value

d)

Educational value

31.

Advertising on sites like Facebook, twitter, Instagram etc. are example of ______ media

a)

Social media

b)

Outdoor

c)

TV

d)

Direct mail

32.

Newspaper advertising gives a scope of giving copy in regional language also

a)

True

b)

False

33.

Sales promotion tools provide short term solution

a)

False

b)

True

34.

Premium offer also refers to a free gift on the purchase of specified product

a)

True

b)

False

35.

A brand provides...

a)

Opportunity

b)

Confusion

c)

Identity

d)

Style

36.

This is an example of a:

a)

Place

b)

Price

c)

Product

d)

Promotion

37.

What type of PROMOTION is this?

a)

Advertising

b)

Publicity

c)

Sales Promotion

d)

Personal Selling

38.

What kind of promotion is this?

a)

Personal Selling

b)

Sales Promotion

c)

Publicity

d)

Advertising

39.

Promotional message about a product paid for by an identified sponsor

a)

product

b)

market segmentation

c)

suggestive selling

d)

advertising

40.

Specific offer designed to increase sales

a)

repeat customers

b)

publicity

c)

sales promotion

d)

ads

41.

Marketing ends after the delivery of goods to consumer

a)

True

b)

False

42.

Selling begins after the goods are produced

a)

True

b)

False

43.

Selling is customer oriented

a)

True

b)

False

44.

Personal Selling is a one way process

a)

True

b)

False

45.

Selling focuses on short term maximization of profits

a)

True

b)

False

46.

Personal Selling focuses on short term maximization of profits

a)

True

b)

False

47.

Personal Selling is less expensive compared to advertising

a)

True

b)

False

48.

In________method of selling seller sends the goods to the buyer and after checking them the buyer may decide to buy or return them

a)

Sale by inspection

b)

Sale by Description

c)

Sale on Approval

d)

Sale by sample

49.

________method of selling is used in case of food-grain, tea, coffee etc.

a)

Sale by inspection

b)

Sale by Description

c)

Sale on Approval

d)

Sale by sample

50.

________method is possible to use only in case of standardized goods.

a)

Sale by inspection

b)

Sale by Description

c)

Sale on Approval

d)

Sale by sample

51.

Locating and identifying potential buyer means ______

a)

Preparation

b)

Prospecting

c)

Approaching

d)

Convincing

52.

These steps of personal selling may be summed up in the acronym 'AIDCAM'

a)

True

b)

False

53.

Sales and selling are synonyms

a)

True

b)

False

54.

Personal selling focuses on mass selling approach

a)

True

b)

False

55.

Advertising is costlier compared to personal selling

a)

True

b)

False

56.

Selling is a process and hence a qualitative term

a)

True

b)

False

57.

Personal selling process ends at closing of sale and there is no need of follow up

a)

True

b)

False

58.

Advertising is less flexible compared to personal selling

a)

True

b)

False

59.

Sales is a quantitative term

a)

True

b)

False

60.

Knowledge of competitors and their products is also essential for a good salesmanship

a)

True

b)

False