item you can touch, such as donuts

Activity that is done for another person, ex. house cleaning

Type of promotion, company rep speaks directly with customer

Promotional message about a product paid for by an identified sponsor

_____ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

The four Ps of marketing are product, price, place, and _____.

The _____ is a specific group of customers whose needs a company will focus on satisfying.

A _____ is a document describing business and marketing objectives and the strategies and tactics to achieve them.

Segmenting a market based on where customers live is _____ segmentation.

_____ selling focuses on building long-term relationships with customers.

Influence that comes from the society in which a person lives is called _____.

A(n) _____ buying decision is when a consumer purchase is made with no planning or research.

The three levels of buying decisions for businesses are new purchase, repeat purchase, and _____ purchase.

Many businesses use _____ to gather, store, and use customer date for marketing.

_____ includes the activities involved in getting goods and services to customers.

Strategy for using the elements of product, price, place, and promotion.

Detailed description of the typical consumer in a market segment.

Process of communicating with potential customers in an effort to influence their buying behavior.

Motivator or change factor from those outside the company.

Dividing the market of potential customers by their personal statistics.

Influence that makes each individual unique.

B2C purchase made quickly and with little thought.

Amount of money requested or exchanged for a product.

_____ segmentation divides the market by certain preferences of lifestyle choices.

The function of marketing that handles activities involved in getting products through the different routes from the producers to the customers is _____.

The function of marketing that includes decisions about advertising, personal selling, customer service, publicity, promotional events, and store design and layout is _____.

The _____ includes national, state, and local government offices and agencies.

The _____ is the strategy for using the elements of product, price, place, and promotion.

Type of communication where message is conveyed through mass media.

One promotional advertising message broadcast on tv or radio

Suggestive selling and group sales is a type of

Recommending additional products or services to customer while customer is buying something else

Article written by a company for use in newspaper, on radio, website or TV news.

The name, logo, tone, tagline, typeface, and shape that create an appeal for a business

Successful organizations learn the preferences and behaviors of key customer segments through this process

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

A series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organization and its brands.

Knowing your costs, profit goals and competitors’ prices.

What does it mean to be self-sufficient?

An example of an impulse buying decision:

An example of a extensive buying decision