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WorksheetsSEMester Review '22
Total questions: 12
Worksheet time: 6mins
Customers wants and needs should be the primary focus of marketing
True
False
This P in the marketing mix involves the features and brand names associated with goods/services.
Price
Place
Product
Promotion
This P in the marketing mix sets a good or service’s market status and profit margin.
Promotion
Price
Place
Product
Common characteristics of a group, such as age, marital status, gender, and income level.
logistics
Gross Impressions
Nielson ratings
demographics
The ESPN family of networks would fall under which category of sports products?
sporting goods
sports information
sports training
sporting events
Stephen Curry has a shoe contract with Under Armour, he ____________ their product.
licenses
endorses
copyright
trademark
Which television event would hold the highest Nielson rating for tv viewership?
Oscar's Award Show
The Grammy's
World Series
Super Bowl
Forecasting involves
purchasing and promotion
pricing and ticket sales
predicting costs and revenue
planning, distribution, price and advertising
Which of the following marketing activities involves keeping detailed ticket sales records:
Promotions
Ticket Sales
Ticket Management
R&D
Which is a core benefit of a career in SEM?
Health
Achievement
Entertainment
All of these
Purchases based upon careful thought and sound reasoning are __________ purchases.
rational
emotional
patronage
values-based
A career in sports that would include getting local businesses to purchase ad space in a program or buy commercial spots during halftime of the big game:
Sales
Media Relations
Business Analytics
Director of Marketing
