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SEMester Review '22

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

Customers wants and needs should be the primary focus of marketing

a)

True

b)

False

2.

This P in the marketing mix involves the features and brand names associated with goods/services.

a)

Price

b)

Place

c)

Product

d)

Promotion

3.

This P in the marketing mix sets a good or service’s market status and profit margin.

a)

Promotion

b)

Price

c)

Place

d)

Product

4.

Common characteristics of a group, such as age, marital status, gender, and income level.

a)

logistics

b)

Gross Impressions

c)

Nielson ratings

d)

demographics

5.

The ESPN family of networks would fall under which category of sports products?

a)

sporting goods

b)

sports information

c)

sports training

d)

sporting events

6.

Stephen Curry has a shoe contract with Under Armour, he ____________ their product.

a)

licenses

b)

endorses

c)

copyright

d)

trademark

7.

Which television event would hold the highest Nielson rating for tv viewership?

a)

Oscar's Award Show

b)

The Grammy's

c)

World Series

d)

Super Bowl

8.

Forecasting involves

a)

purchasing and promotion

b)

pricing and ticket sales

c)

predicting costs and revenue

d)

planning, distribution, price and advertising

9.

Which of the following marketing activities involves keeping detailed ticket sales records:

a)

Promotions

b)

Ticket Sales

c)

Ticket Management

d)

R&D

10.

Which is a core benefit of a career in SEM?

a)

Health

b)

Achievement

c)

Entertainment

d)

All of these

11.

Purchases based upon careful thought and sound reasoning are __________ purchases.

a)

rational

b)

emotional

c)

patronage

d)

values-based

12.

A career in sports that would include getting local businesses to purchase ad space in a program or buy commercial spots during halftime of the big game:

a)

Sales

b)

Media Relations

c)

Business Analytics

d)

Director of Marketing