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WorksheetsMarketing Chapter 1 Review
Total questions: 15
Worksheet time: 8mins
Which of the following is not important to the success of sports marketing?
Gross Impression
Timing
Celebrities
New Opportunities
The amount of money individuals have left to spend after all expenses/necessities of life have been paid
Discretionary Income
Gross Income
Gross Impression
Discretionary Impression
Using sports to market products
Marketing
Sports Marketing
Entertainment Marketing
Promotional Marketing
Describes how a business blends the four marketing elements
Marketing Promotion
Promotional Mix
Marketing Mix
Promotional Marketing
Which of the following is not always recognized as part of the marketing mix?
Product
Place
Price
Promotion
People
What is any form of communication used to persuade people to purchase a product?
risk
revenue stream
promotion
sponsorship
Any direct and personal communication with customers to assess and satisfy their needs and wants is which of the core standards of marketing?
Financing
Selling
Pricing
Product/Service Management
Common characteristics of a group, such as age, marital status, gender, and income level is known as
target market
gross impression
marketing mix
demographics
What is the primary focus of marketing?
customer needs
distribution of a product
promotion of a product
setting a price for your product that customers can afford
What are the 4 P's of the Marketing Mix?
Product, Place, Promotion, People
Product, Place, People, Price
Place, People, Price, Promotion
Product, Place, Promotion, Price
The creation and maintenance of satisfying exchange relationships in the definition of marketing. Which element is defined as "marketing needs to be involved in the product development?"
Maintenance
Creation
Exchange Relationship
None of these are correct
How does a sporting event boost the economy?
Increase in hotel stays
Customer spending on food at restaurants
Purchase of merchandise at local stores
All of the these boost the local economy
What does a business offer to customers to satisfy their needs?
Promotion
Price
Product
Discretionary income
The number of viewers a program attracts is called...
Click through rate
Promotion
Gross Impression
Ratings
Involves the locations and methods used to make products available to customers
Product
Place
Price
Promotion
