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Marketing Chapter 1 Review

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Which of the following is not important to the success of sports marketing?

a)

Gross Impression

b)

Timing

c)

Celebrities

d)

New Opportunities

2.

The amount of money individuals have left to spend after all expenses/necessities of life have been paid

a)

Discretionary Income

b)

Gross Income

c)

Gross Impression

d)

Discretionary Impression

3.

Using sports to market products

a)

Marketing

b)

Sports Marketing

c)

Entertainment Marketing

d)

Promotional Marketing

4.

Describes how a business blends the four marketing elements

a)

Marketing Promotion

b)

Promotional Mix

c)

Marketing Mix

d)

Promotional Marketing

5.

Which of the following is not always recognized as part of the marketing mix?

a)

Product

b)

Place

c)

Price

d)

Promotion

e)

People

6.

What is any form of communication used to persuade people to purchase a product?

a)

risk

b)

revenue stream

c)

promotion

d)

sponsorship

7.

Any direct and personal communication with customers to assess and satisfy their needs and wants is which of the core standards of marketing?

a)

Financing

b)

Selling

c)

Pricing

d)

Product/Service Management

8.

Common characteristics of a group, such as age, marital status, gender, and income level is known as

a)

target market

b)

gross impression

c)

marketing mix

d)

demographics

9.

What is the primary focus of marketing?

a)

customer needs

b)

distribution of a product

c)

promotion of a product

d)

setting a price for your product that customers can afford

10.

What are the 4 P's of the Marketing Mix?

a)

Product, Place, Promotion, People

b)

Product, Place, People, Price

c)

Place, People, Price, Promotion

d)

Product, Place, Promotion, Price

11.

The creation and maintenance of satisfying exchange relationships in the definition of marketing. Which element is defined as "marketing needs to be involved in the product development?"

a)

Maintenance

b)

Creation

c)

Exchange Relationship

d)

None of these are correct

12.

How does a sporting event boost the economy?

a)

Increase in hotel stays

b)

Customer spending on food at restaurants

c)

Purchase of merchandise at local stores

d)

All of the these boost the local economy

13.

What does a business offer to customers to satisfy their needs?

a)

Promotion

b)

Price

c)

Product

d)

Discretionary income

14.

The number of viewers a program attracts is called...

a)

Click through rate

b)

Promotion

c)

Gross Impression

d)

Ratings

15.

Involves the locations and methods used to make products available to customers

a)

Product

b)

Place

c)

Price

d)

Promotion