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WorksheetsSport Marketing and Entertainment Review
Total questions: 20
Worksheet time: 10mins
A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?
Demand mostly tangible products
Have consumers with artistic talent
include spectators and participants
Are concerned with environmental issues
Surrounding communities benefit from professional sports teams by which action occurring?
Endorsing local political candidates
Attracting tourist dollars
Hiring handlers to make sure athletes behave
Making seat licenses available to season ticket holders
Which persons help create the excitement and enthusiasm that make the games what they are?
Team owners
Coaches
Trainers
Spectators
Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?
The design and layout of the venue
The geographic location of the stadium
The unpredictable performance of the team
The sense of loyalty to the coach of the team
NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?
Public service
Brand recognition
Sponsorship clutter
Ambush marketing
To know what websites and advertisements visitors see, sports and event e-marketers would check which component?
Click stream data
Text files
Internet service providers
Direct delivery programs
Which is a factor that sports and event marketers consider when targeting customers for a specific event?
demographics
personalities
affiliation
expectations
When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
demographics
geographic
gender
psychographics
When a performer expands into international markets, an important consideration for his or her promotional efforts should be to determine often whether which action is necessary?
Develop different brands for each market
Assume that literal language translations are acceptable
Adapt promotional messages for each market
Use the same advertising strategy with all markets
Which is a vital promotional technique for entertainment marketing?
Broadcast webs
Trailers
Distribution
Vertical integration
Which statement regarding campaigns of direct mail marketing is true?
They are easy to track
They should include a call to action
They should contain detailed data
They are highly cost efficient
A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity?
team building
cross promotion
public relation
personal selling
Tangible products such as sports equipment are classified as
marketing
goods
wants
services
concerts, sports games, movies are classified as
marketing
goods
tangible services
intangible services
What are royalties?
actual sale percentages
expected sale percentages
percentage of taxes
percentage of union dues
What are the purpose of scripts for a salesperson while they are presenting?
create a memorable impression
read off of not to miss main points
demonstrate a product
jog their memory during the presentation
which is one of the features of a sports event such as a football game?
tangible
unpredictable
goods
consistency
Professional sport teams often do this to remote renewal interest from losing support of fans?
change sponsor
increase prices
send newsletters
redesign logo
what are the most important considerations when designing a logo for a basketball team?
team size and location
team colors and team name
mascot and team name
Which is an example of marketing activities for a sports organization that involve being responsible for licensing activities?
selling seahawks jersey
Mercedes invitational golf tournament
cereal box featuring a star athlete
converse shoes
