WorksheetsConsumer Behavior. Chapter 1: What is CB and Why Should I Ca
Total questions: 25
Worksheet time: 13mins
An understanding of consumer behavior can translate into better public policy for governments.
True
False
While consumer behavior refers to human thought and action, it is not considered a field of study.
True
False
Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.
True
False
A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.
True
False
The basic consumption process begins with the consumer recognizing that he or she wants something new.
True
False
An exchange is the acting out of a decision to give something up in return for something of equal value.
True
False
The final step in the consumption process is exchange.
True
False
Consumer behavior has family roots in anthropology.
True
False
A market-oriented firm stresses the importance of creating value for customers among all employees.
True
False
A product is a potentially valuable bundle of benefits.
True
False
From which of the following pairs of perspectives can consumer behavior be defined?
Primary and secondary
Human thought and behavior, and as a field of study
Social and psychological
Inputs and outcomes
The first step in the basic consumption process is _____.
cost and benefit analysis
purchase decision
value assessment
need realization
What is the last step in the basic consumption process?
Exchange
Value perception
Need realization
Want specification
_____ can be thought of as negative results of consumption.
Wants
Exchanges
Costs
Benefits
Positive outcomes of consumption are referred to as _____.
motivators
benefits
exchanges
costs
_____ represents the process by which goods, services or ideas are used and transformed into value.
Value transfer
Cost conversion
Benefits conversion
Consumption
Which discipline is often defined as the study of production and consumption?
Philosophy
Psychology
Economics
Anthropology
Which of the following disciplines studies human reactions to their environment?
Marketing
Economics
Psychology
Operations management
Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?
Product orientation
Production orientation
Consumer orientation
Sales orientation
_____ refer to direct contacts between the firm and a customer.
Touchpoints
Intersections
Target segments
Exchanges
The physical parts of a product are known as _____.
benefits
elements
attributes
resources
According to Theodore Levitt, marketing researchers should ideally focus on _____ when promoting a product.
the physical parts of the product
the features of the product
the benefits arising from the product
the profits from the sale of the product
A product is defined as _____.
a potentially valuable bundle of benefits
the physical effort required in the purchase
the attributes of an item a customer buys
the resource allocated toward satisfying a felt need
Which type of business orientation offers the same basic product to all customers?
Undifferentiated marketing
Differentiated marketing
Niche marketing
One-to-one marketing
Which of the following is a demographic trend shaping consumer behavior patterns?
Increasing family size
Increasing households having two primary income providers
Increasing birthrates in the U.S. and Europe
Lower levels of consumer affluence in the U.S.
