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WorksheetsCBI Quizz
Total questions: 20
Worksheet time: 10mins
1) Hygiene factors are associated with which writer?
a) Douglas McGregor
a) Abraham Maslow
a) Frederick Hertzberg
a) F. W. Taylor
2) The term marketing refers to:
New product concepts and improvements
Advertising and promotion activities
A philosophy that stresses customer value and satisfaction
Planning sales campaigns
3) Period of the 1950s-1980s was characterised by a more advanced focus on ___________.
Society and ethics
Personal selling
Physical production
Customers’ needs
4) What is a PDP?
Personal Development Plan
People Development Plan
Personnel Development Plan
Personal Development Payment
5) _________ is the combined output of goods and services in a particular nation.
Price inflation
Wage inflation
Gross Domestic Product (GDP)
Expert quota controls and duties
6) Which of the following is a stage in the buyer decision process?
Need recognition
Information search
Evaluation of alternatives
All of the above
7) What is the term Tuckman uses for reaching consensus as a group?
Storming
Performing
Forming
Norming
8) What does the situational theory of leadership emphasise?
Personality traits
Events
Environment
Political situation
9) What does CRM stand for?
Consumer relations management
Consumer returns management
Customer relationship management
Customer relationship marketing
10) How is power derived from status or position in an organisation termed?
Referent
Legitimate
Reward
Expert
11) Which of the following is a part of the product lifecycle
Continuous phase
Decline phase
Intermittent phase
Product phase
12) Which of the following is not an objective of quality assurance?
To reduce the quality
To reduce cost
To increase productivity
To reduce wastage
13) The marketing mix consists of product, price, place, promotion, people, process and payment.
True
False
14) Costs that continue even if no units are produced are called
Variable costs
Mixed costs
Fixed costs
Marginal costs
15) ________is concerned with the maximisation of a firm’s earnings after taxes.
Shareholder wealth maximisation
Profit maximisation
Stakeholder maximisation
Balance of payment
16) Corporate governance success includes three key groups. Which of the following represents these three groups?
Suppliers, managers, and customers
Board of directors, executive officers, and common shareholders
Suppliers, employers, and customers
Common shareholders, managers, and customers
17) _________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization
Stakeholder analysis
Environmental scanning
Market sampling
Opportunity analysis
18) Psychographic segmentation is based on:
Consumer demographic analysis
Consumer geographic analysis
Consumer lifestyle analysis
Consumer benefit analysis
19) In the history of marketing, when did the production period end?
In the late 1800s
In the early 1900s
In the 1920s
After the end of the Second World War.
20) ___________is concerned with how marketers go about the management process of identifying, anticipating, and satisfying customer requirements profitably.
Marketing ethics
Philanthropy
Cause marketing
Green Marketing
