The use of TV, the internet, smartphones, and other forms of technology by entertainment marketers allows them to get ____________ from customers.

What was the first full-length animated movie?

9/9/52 - 82% of all TVs were tuned in to The Ed Sullivan Show due to the high amount of promotion for the appearance of whom?

Technology distanced entertainers from their audience.

In the beginning of the 20th century, marketing consisted of all of the following EXCEPT:

Sports - generally applied to games of athletic skill.

What company uses expansive and representative panels of consumers to track their TV viewing behavior.

_______________ is the number of times per advertisement, game, or show that a product/service is associated with an athlete, team, or entertainer.

First pay-per-view event: boxing match, “Thrilla in Manila,” between __________ and __________ in 1975.

ESPN debuted in 1989.

The first known athletic event that required paid admission was a _______________ in Long Island, New York in 1858.

___________ are shared characteristics of a group such as age, marital status, gender, ethnic background, income level, and education level.

Common student-focused promotion for the Texas State Fair is giving a free goat to each student for student fair day.

One 30-second commercial during the Super Bowl can cost nearly $_______.

When we discussed distribution for the Super Bowl, there were 3 things to consider when selecting a host city: near an airport, near highways, and what?

_________ involves transporting or delivering goods to final customers.

Which of the following is NOT one of the 4 Ps?

___________ suggests that marketing involves product development.

Marketing is the creation and maintenance of ___________________.