WorksheetsBTEC Ent - C3 Promotion
Total questions: 25
Worksheet time: 13mins
Which one of the following is a purpose of promotion?
To inform the government of taxation due
To inform sole traders of limited liability
To inform shareholders of new share issues
To inform people of new products
Which one of the following is a purpose of promotion?
To lower gross profit margins
To persuade people to buy something from your enterprise
To reduce fixed costs
To reduce start up costs
Which one of the following is not a method of advertising?
Practical
Digital
Audio
Which 3 of the following are methods of advertising <click 3>?
Digital
Ambient
Sustainable
Audio
What does B2B advertising stand for?
Business 2 Bank
Business 2 Bankrupt
Business 2 Business
Business 2 Bermuda
Customer loyalty schemes are an example of what?
Unique selling point
Selling point
Sales profitability
Sales promotion
What does BOGOF stand for?
Bank option overdraft finance
Bank overdraft free opportunity finance
Buy one get one free
Buy one get one finance
Which one of the following is an example of personal selling?
Face to face
Social media
Leaflets
Billboards
Personal promotion is where a representative of an SME contacts potential customers _____
who are also shareholders.
via a third party.
indirectly.
directly.
What does PR stand for?
Profit Retention
Public Relations
Powerful Relationships
Positive Relationships
What refers to the method of telephoning customers to tell them about an SMEs latest products or offers?
Telemarketing
Television
Telephone targeting
Teletext
What is the promotional method, either digital or printed, that the receiver regards as unwanted/annoying?
Personal selling
PR
Direct marketing
Junk mail
Who are the people who buy and use goods and services?
Trade creditors
Shareholders
Stakeholders
Consumers
What does B2C marketing stand for?
Business to Consumer
Business to Cost
Business to Company
Business to Channel
Markets can be divided into ____
market segments.
market strategies.
market slices.
market sizes.
_____ is the amount of money designated for a specific activity or period of time.
Price
Marketing
Budget
Running cost
_____ is the opinions of goods or a service that people have and what they associate it with.
Qualitative data
Image
Quantitative data
Advertising
Which one of the following is not a method of Public Relations?
Telemarketing
Press releases
Exhibitions
Sponsorship
Some enterprise use ____ for personal selling.
fax machines
shareholders
the government
call centres
Mr Sutton sells 100 bananas for 50p each. How much sales revenue does he generate?
Each banana costs Mr Sutton 10p.
£10
£50
£40
£100
20% off zoo ticket prices is an example of what?
A variable cost
A surplus
A surcharge
A discount
Customers get to try a free chicken 'Spicy McNugget' in McDonalds. This is an example of what?
Free samples
Coupons
Telemarketing
B2B marketing
Pyongyang Pies Ltd give customers the chance to win one years worth of free pies.
This is an example of_____
BOGOF
A free sample
a competition.
B2B marketing
Tijuana Tacos Ltd offer a token on the back of a bus tickets offering a 30% discount to customers.
This is an example of ____
a press release.
sponsorship.
a competition.
a coupon.
______ is done online.
Digital advertising
Internet promotion
Telemarketing
Print marketing
