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WorksheetsIntro to Sports & Entertainment Marketing
Total questions: 12
Worksheet time: 6mins
What describes the process of developing, promoting, and distributing products to satisfy customers' wants and needs?
Marketing
Marketing Mix
Business Operations
Planning
What guides a business' marketing activities and is developed from market research and target market decisions?
Marketing
The market mix
A marketing plan
Market operations
Your marketing objectives describes what your business wants to
accomplish
make in sales
produce
change
all of these answers are correct
The marketing mix includes
product, price, place, promotion, people
product, price, profit, people
promotion, profitability, people, place
place, price, profit, people
Features of a product include all of the following except
the product packaging
the product size
the product's warranty
the product's price
the product colors
Customer benefits of a product include all of the following except
easy to open packaging
saves you time
comfortable to wear
convenient to use
easier to produce
A brand includes
your company name
your product design
a logo and slogan
how you compare to your competition
all of these ideas
Product positioning is
where the product is located on a shelf
how big or small the product is
how customers view your product
where you can purchase the product
Product mix describes all of the products a company ___ or sells.
changes
deletes
makes
promotes
Your product mix is often determined by your ___ and ______.
sales, company size
image, target market
employees, customers
profit, location
Place describes how you move the product from the manufacturer to the
consumer
store
delivery truck
packager
Promotion is intended to ____
inform consumers
persuade consumers
remind consumers
All of these answers
