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Worksheets

Persuasive Techniques & Claims

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

makes it seem like everyone is buying a product, so you should too

a)

avant-garde

b)

bandwagon

c)

transfer

d)

rhetorical claim

2.

uses celebrities to promote products so that consumers will trust their products and/or buy them

a)

testimonial

b)

numbers, facts, and statistics

c)

patriotism

d)

rhetorical claim

3.

persuades a consumer by presenting information in fact form by using numbers and data

a)

bribery

b)

testimonial

c)

plain folks

d)

numbers, facts, and statistics

4.

convinces people that they should buy a product because it will support their country and/or show the love they have for their country

a)

transfer

b)

bandwagon

c)

patriotism

d)

unique claim

5.

the speaker or the company presents themselves as an average Joe or common person

a)

bandwagon

b)

snob appeal

c)

plain folks

d)

bribery

6.

tries to convince people that they should buy a product because it will make them part of an elite group and will show off their wealth and status

a)

avant-garde

b)

snob appeal

c)

patriotism

d)

transfer

7.

persuades people to buy their product by offering an extra perk like a discount or something for free

a)

bribery

b)

plain folks

c)

unique claim

d)

bandwagon

8.

used to make a product appear so new that you will want to be the first to have it and only super cool people like you will even know about it

a)

patriotism

b)

testimonial

c)

rhetorical claim

d)

avant-garde

9.

advertisers ask questions so that consumers will associate certain emotions with the product and buy it because of their emotional answer or response to the question

a)

numbers, facts, and statistics

b)

bandwagon

c)

plain folks

d)

rhetorical claim

10.

advertisers focus on elements that are found only in their product to make people think that their product is better than the competition's product

a)

plain folks

b)

rhetorical claim

c)

unique claim

d)

bribery

11.

The goal of persuasive writing is to...?

a)

Entertain

b)

Convince

c)

Explain

d)

Instruct

12.

Check all that apply. A target audience is which of the following?

a)

People

b)

A specific group

c)

Consumers or people who buy products

d)

Advertisers or people who are trying to convince others to buy products