the act of putting money or effort into something to make a profit or achieve a result:

USP: a feature that makes a product or service stand out from its competitors, such as lowest price, highest quality, best design etc.

payments of various types to owners of property for use of that property over a specific period of time

one of the equal parts, or shares, into which the value of a company is divided. Not easily tradeable.

one of the equal parts into which the ownership of a company is divided. Typically sold in the stock market.

the process of giving or getting permission to have, produce, or use something that another person or company has created or owns

the amount of money that you risk on the result of a game or competition

the number of items sold.

the possibility that an investment will lose money.