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WorksheetsEquity MODELS
Total questions: 10
Worksheet time: 5mins
Proprietary asset is the component of
CBBE Model
BAV Model
Brand Dynamic Model
None of the abovr
Brand Salience Refers to
Consumer Awareness
Consumer Recognition
Consumer Knowledge
All of the above
Forbes top global brand is the example of
Financial based brand Equity
Non financial based brand equity
Tanishq Brand Equity is an example of
Financial based brand equity
Non financial based brand Equity
Excitement is an aspect of
Brand image
Brand association
Brand feelings
Brand judgement
Brand differentiation is an element of
CBBE Model
David Akar Brand Equity Model
BAV model
Brand dynamic model
CBBE model is also referred as
Brand resonance model
David Akar model
BAV model
None of the above
Y&R - developed
BAV Brand Equity Model
Akar Brand Equity Model
CBBE Model
None of the above
Superiority is an aspect associated with
Brand Image
Brand Performance
Brand judgement
Brand feelings
Brand loyalty is measured through
Brand image
Brand performance
Brand resonance
Brand feelings
