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WorksheetsN5 Marketing Revision
Total questions: 7
Worksheet time: 10mins
What are the 4 P's of the Marketing Mix
Production, Promotion, Place and Price
Product, Price, Place and Promotion
Profit, Price, Production and Promotion
Which of the following is the term for information that is second hand that has already been collected by someone else
Field Research
Desk Research
Which of the following are examples of Field Research
Hall Tests
Postal Surveys
Government publications e.g. statistics
Telephone Interviews
Which of the following are disadvantages of Desk Research?
May be out of date
Expensive to collect
Time Consuming
Which of the following Pricing Strategies describes when you take the cost of producing a good and add on a percentage of profit to arrive at the selling price?
Cost-plus pricing
Low pricing
Promotional Pricing
High pricing
Which of the following pricing strategies describes when the price of a product is lowered for a short period of time?
Cost-plus pricing
Loss leader
Physiological Pricing
Promotional Pricing
Which of the following pricing strategies describes when a product is priced at £4.99 rather than £5.00 to give the buyer the impression they are getting a good deal.
Loss Leader
Cost Plus Pricing
Psychological Pricing
High Pricing
