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Marketing Quiz

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

What is marketing mix?

a)

The various things that a company uses

b)

The various tools and methods a company uses

c)

A combination of things

2.

What are the 4 Ps of marketing?

a)

Product, Price, Place and Promotion

b)

Price, promotions, product and prints

c)

Product, person, prom and price

3.

What is product

a)

A thing that the company sell to gain money

b)

What a company sells to its customers is called the product

4.

What makes a product attractive to a customer?

a)

Their features

b)

Appearance

5.

What is branding?

a)

how it recognizes from the others brands

b)

Is how a company creates an identify to itself

6.

What is the purpose to have a brand?

a)

Makes the company recognizable and attractive

b)

To generate money

c)

Be famous and make a new industry

7.

What is the purpose of differentiation?

a)

makes a products from other brands

b)

Be different from the others

c)

makes its products or brand clearly different from other brands

8.

What is positioning?

a)

Is the particular part of a market where a company decides to sell its products

b)

Is the particular part of a market where a company sell

9.

Wich are the three C´s?

a)

Comunication, confidence and culture

b)

Culture, community and comunication

10.

What is the language z?

a)

Something to talk about it

b)

It´s merely a tool used for comunication

11.

What is the role of the teacher?

a)

Authority

b)

One or more of this roles

12.

The focus on the class is on the students and the teacher

a)

Student centered

b)

Teacher centered

c)

Deductive teaching

13.

The focus on the class is on the teacher

a)

Student centered

b)

Teacher centered

c)

Inductive teaching

14.

What are place and placement?

a)

When costumers can buy a company products

b)

When costumers can sell products

c)

When costumers can offer products

15.

Involves the teacher presenting examples of the concept language for students to figure out

a)

Student centered

b)

Deductive teaching

c)

Inductive teaching

16.

Involves the teacher explicity introducing and explaining concepts language to the students

a)

Inductive teachering

b)

Teacher - centered

c)

Deductive teaching

17.

The channels include

a)

Distributors, retailers

b)

Wholesalers, internet

c)

All of them

18.

Market coverage is

a)

The amount al sellers in a particular market that sell the company´s product

b)

The sellers that buy the product and imported them

c)

The taxs that company pay

19.

What are the distribution channel?

a)

Are the ways to sell products

b)

Are the path that the costumers take to get the products

20.

The logistics is

a)

How resources are bought

b)

How resources and goods are bought moved and restaured

c)

How resources are moved