Other companies provide the exact same services as your establishment or firm.

This is the type of person that all of your data and research says will buy your product or service (whom your product or service is targeted toward).

Looking at the age, gender, income, family life, social class, etc. of people that might buy your product or service (can be done through surveys).

The profit gained from a product or service after all expenses for selling that particular product or service are covered.

A type of communication that attempts to promote or sell a product, service or idea.

Anything that brings attention to your product or service and separates it from other similar products or services.

Looking at a potential market to sell your product. This will allow your business to do better and make more profit. You might use focus groups, surveys, or interviews to get the information you need.