WorksheetsVocab Quiz Week 5 & 6 (Advertising)
Total questions: 15
Worksheet time: 11mins
Name
Class
Date
1.
an advertisment message in the public interest disseminated without charge, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue
a)
Public Service Announcement (PSA)
b)
Billboards
c)
Advertising Agency
d)
Headline
e)
Product Placement
2.
Large outdoor advertisement normally near a heavy traffic highway
a)
Billboards
b)
Public Service Announcement (PSA)
c)
Advertising Agency
d)
Headline
e)
Product Placement
3.
Firm that (1) creates new promotional ideas, (2) designs print, radio, television, and internet advertisements, (3) books advertisement space and time, (4) plans and conducts advertising campaigns, (5) commissions research and surveys, and (6) provides other such services that help a client in entering and succeeding in a chosen market.
a)
Advertising Agency
b)
Billboards
c)
Public Service Announcement (PSA)
d)
Headline
e)
Product Placement
4.
a part of a print ad considered the most imporant part which is A strong statement which includes the major selling point<br />
a)
Headline
b)
Billboards
c)
Advertising Agency
d)
Public Service Announcement (PSA)
e)
Product Placement
5.
An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media.
a)
Product Placement
b)
Billboards
c)
Advertising Agency
d)
Headline
e)
Public Service Announcement (PSA)
6.
the fact of a famous person appearing in an advertisement saying that they use and like a product: and getting paid to do so
a)
Endorsement
b)
Radio
c)
Federal Communication Commission (FCC)
d)
Propaganda
e)
Ad Council
7.
a medium used to broadcast sound programs for the public to listen to.
a)
Radio
b)
Endorsement
c)
Federal Communication Commission (FCC)
d)
Propaganda
e)
Ad Council
8.
an independent agency of the United States government that regulates communications by radio, television, wire, satellite, and cable across the United States
a)
Federal Communication Commission (FCC)
b)
Radio
c)
Endorsement
d)
Propaganda
e)
Ad Council
9.
information, ideas, opinions, or images, often only giving one part of an argument, that are broadcast, published, or in some other way spread with the intention of influencing people's opinions:
a)
Propaganda
b)
Radio
c)
Federal Communication Commission (FCC)
d)
Endorsement
e)
Ad Council
10.
an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.
a)
Ad Council
b)
Radio
c)
Federal Communication Commission (FCC)
d)
Propaganda
e)
Endorsement
11.
a long television advertisement, that contains a lot of information and seems like a normal programme
a)
Endorsement
b)
Internet
c)
Banner Ad
d)
Influencer
e)
Print Advertisment
12.
the large system of connected computers around the world which people use to communicate with each other
a)
Internet
b)
Endorsement
c)
Banner Ad
d)
Influencer
e)
Print Advertisment
13.
an advertisement that appears across the top of a page on the internet
a)
Banner Ad
b)
Internet
c)
Endorsement
d)
Influencer
e)
Print Advertisment
14.
a person who is paid by a company to show and describe its products and services on social media, encouraging other people to buy them
a)
Influencer
b)
Internet
c)
Banner Ad
d)
Endorsement
e)
Print Advertisment
15.
an advertisement that appears in a newspaper or magazine, rather than on television, radio, or the internet
a)
Print Advertisment
b)
Internet
c)
Banner Ad
d)
Influencer
e)
Endorsement
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