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SEM I 1.03 Quiz

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

For a sports organization, which marketing activities involve responsibility for licensing activities?

a)

Community Relations

b)

Public relations

c)

Sales

d)

Merchandising

2.

Which marketing activities involve writing press releases and organizing news conferences for a sports organization?

a)

Promotions

b)

Advertising

c)

Media Relations

d)

Community Relations

3.

A person responsible for matching up corporations with events that reach his or her target market has a career in which area?

a)

Sponsorship Management

b)

Hospitality

c)

Sales Promotion

d)

Advertising Sales

4.

You’re in charge of hospitality for a play opening on Broadway. Which of the following would be your responsibility?

a)

Designing posters

b)

Allocating press passes

c)

Reserving hotel rooms for special guests

d)

Identifying a target audience

5.

A person responsible for matching up corporations with events that reach their target market has a career in

a)

sponsorship management.

b)

advertising sales.

c)

hospitality.

d)

sales promotion.

6.

Which of the following marketing activities involves keeping detailed ticket sales records:

a)

Ticket management

b)

Ticket sales

c)

Merchandising

d)

Market research and development

7.

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:

a)

Advertising

b)

Community relations

c)

Media relations

d)

Promotions

8.

You’re responsible for public relations for a country music festival coming to your town. Which of the following would be one of your job duties?

a)

Making travel arrangements for the performers

b)

Contacting potential sponsors

c)

Organizing a news conference

d)

Sending out mail-order tickets

9.

Assigning workers to their proper posts at a charity run/walk is the responsibility of a

a)

public relations director.

b)

vendor coordinator.

c)

sales promotion coordinator.

d)

volunteer coordinator.

10.

Which of the following would be considered an event in event marketing:

a)

A family vacation

b)

A college graduation ceremony

c)

A kindergarten class party

d)

A restaurant opening