WorksheetsPR187 What's the BIG idea? mba marketing
Total questions: 10
Worksheet time: 8mins
A creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by one person but is used most often in a group setting
brainstorming
couponing
delivery
incentive
A sales promotion activity that involves the use of printed certificates which entitle the holder to a reduced purchase price
brainstorming
couponing
delivery
incentive
In sales promotion, how the customers receive their incentive
brainstorming
couponing
delivery
incentive
Something that will fulfill a customer’s specific desire or need
brainstorming
couponing
delivery
incentive
In sales promotion, a way to describe fresh, new ideas that haven’t been done before
Outside the Box
Premium
Sales Promotion
Sweepstakes
An item a business offers free to the purchaser of a particular product
Outside the Box
Premium
Sales Promotion
Sweepstakes
Promotional activities (other than advertising, personal selling, and publicity) that stimulate customer purchases
Outside the Box
Premium
Sales Promotion
Sweepstakes
A game of chance in which a customer wins a prize
Outside the Box
Premium
Sales Promotion
Sweepstakes
A return of part of the price a customer pays for a good or service; usually offered by the product’s manufacturer
sale price
target audience
discount
rebate
A group of consumers who are the most likely prospects for a good, service, image, or idea
sale price
target audience
discount
rebate
