NASCAR fans demonstrate brand recognition by listing the sponsors on the car or clothing of their favorite driver.

A written agreement that is enforceable by law

A contract agreement whereby a sponsoring business will be the only provider of the good or service for a sport/event

A short document outlining the terms of an arrangement between two parties; it may be considered legally binding if signed by both parties

A term frequently used for sponsor who teams up with a sport/event organization.

Net profit divided by investment or the "bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested).

To exchange money, goods, or services for public recognition

The provision of financial or other support to an entity in exchange for public exposure

An offer to a potential sponsor that includes info about the sponsorship, cost, marketing opportunities an audience demographics.

An athlete, team, league, or event on a local, regional, national, or international level.