the financial opportunity that is lost when you choose to do something else with your money

the public’s ability to recall and recognize a brand by its logo, jingle, packaging, or name

the shopping people do to lift their mood when they’re discontent

the theory that spending money and consuming goods is good for the economy

a promise from the manufacturer that a product will be replaced or repaired if it’s faulty

the unauthorized use of your debit or credit card number and PIN or the forging of your signature

the part of your brain that controls memory, impulses, and thoughts

buying anything without planning to do so in advance

a feeling of guilt, regret, or unease after making a purchase

the process of communicating the value of a product or service to customers

the act of fraudulently gaining and using the personal information of someone else, usually for financial gain

extra coverage for the repair or replacement of items purchased

the state of being satisfied with who you are and what you have in life