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WorksheetsMarket Segmentation
Total questions: 14
Worksheet time: 7mins
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household Income
Race
Political preference
Which of these answer includes ONLY examples of demographics?
Marital status, religion, ethnicity
Household income, gender, race
Age, geographical location, gender
Race, age, hobbies
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
Which of these answer includes ONLY examples of psychographics?
Interests, opinions, attitudes
Household income, beliefs, race
Age, geographical location, gender
Ethnicity, age, hobbies
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
Segmenting a market based on customers' buying habits is an example of
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
Demographics includes grouping customers based on which three of these characteristics?
Marital status
Gender
Ethnicity
Buying habits
Targeting a group of potential consumers using psychographic characteristics might include using data about
music preferences
race
age
gender
Targeting a group of potential consumers using geographic data might be a great idea for which types of businesses?
A private school
A dry cleaning business
A restaurant
A political candidate
A business' target market includes
Everyone
All the people who might use a product or service
The specific people that the company is aiming to reach with its marketing and sales efforts
One segment of the market
Which of the following groups would NOT be included in a saddle-making business' target market?
Horses
Horse owners
Horseback riding teachers
Horse trainers
A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, is called a
Market segment
Target market
Demographic breakdown
Customer Profile
