A written agreement that is enforceable by law

A contract agreement whereby a sponsoring business will be the only provider of the good or service for a sport/event

To productively utilize every promotional avenue available to gain brand recognition in association with a sponsored entity

A short document outlining the terms of an arrangement between two parties; it may be considered legally binding if signed by both parties

Net profit divided by investment or the "bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested)

A term frequently used for sponsor

To exchange money, goods, or services for public recognition

The provision of financial or other support to an entity in exchange for public exposure

An athlete, team, league, or event on a local, regional, national, or international level

When an individual or group uses social media messages or social media platforms belonging to another person or organization to distribute their own social or political messages