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WorksheetsSocial Media Marketing Strategies
Total questions: 11
Worksheet time: 6mins
How does social media marketing affect small businesses?
by helping them connect with friends
by helping them advertise without huge investments
by increasing their competition
by discrediting big brands
Which statement is true of Web-based social media?
They allow consumers to interact with and update content.
They cannot be updated easily, as compared to print media.
They are expensive to produce and maintain, as compared to print and television.
They can exist independent of the Internet.
Which action describes a strategy of search engine optimation?
using a monitoring tool such as Google search
adding keywords in the URL of the website
organizing contests and prizes on the website
including a CTA to engage visitors to a website to revisit the site
Which on-site metric allows you to determine the amount of activity of a customer on your site?
the number of unique visitors
the number of hits on a page
return on investment
customer engagement
Organizations and individuals use social media marketing in various ways. Which of the following is NOT an application of social media marketing?
using social media marketing to create an online buzz before the launch of a product
using social media marketing to get feedback from fans, supporters, and customers to understand their needs and wants
using social media marketing to help an organization to connect with its collaborators
using social media marketing websites to generate additional revenue by offering paid memberships.
What serves as the best metric of your social marketing strategy?
the number of unique visitors to your website
the number of "hits" on your web page
the number of "followers" you have on Twitter
your profit
Which social media marketing concept engages visitors, getting them to revisit your website and tying them to offline events for the benefit of your company?
call to action
return on investment
customer engagement
bounce rates
What aspect of mobile apps makes them attractive for communication?
They can be used on smartphones only.
They facilitate fast texting between e-readers.
They allow communication across platforms and networks.
They allow easy access to social media even without Internet access.
What is the maximum number of alphanumeric characters that a single SMS can have?
140
170
160
150
What is a geotag?
It gives the geographic location of the user.
It helps users find a location based on pictures.
It helps to give the geographic location of photos.
It allows a user to get updates about photos from specific geographic locations.
Which is a combination of a photo sharing site and a social bookmarking site?
Snapfish
Shutterfly
