The number of times per ad, game, or show that a product is associated with an athlete, team, or entertainer is called

Common characteristics of a group, such as age, gender, and income level are

Making customers aware of products and encouraging them to buy is

The creation and maintenance of satisfying exchange relationships is

This is some type of performance that people are willing to spend their spare time enjoying

Businesses offer this in order to satisfy needs

The number of viewers a program attracts is referred to as

This encompasses the four elements of product, distribution (place), price, and promotion

This is the amount of money people have to spend after paying for needs

Using sports to market products is called

Influencing how customers spend their time and money on entertainment is