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Marketing Vocabulary

Total questions: 17

Worksheet time: 8mins

Name
Class
Date
1.

Accounting

a)

The action or process of keeping financial accounts.

b)

The activity or profession of producing advertisements for

commercial products or services.

c)

Individuals who purchase products and services to satisfy

needs.

2.

Advertising

a)

The activity or profession of producing advertisements for

commercial products or services.

b)

aura

c)

ethics

3.

Consumers

a)

The action or process of supplying goods to stores and other

businesses that sell to consumers.

b)

Individuals who purchase products and services to satisfy

needs.

c)

The action or process of keeping financial accounts.

d)

The activity or profession of producing advertisements for

commercial products or services.

4.

Distribution

a)

A unique group of prospective customers a business wants to

serve and their locations.

b)

Using the needs of customers as the primary focus during the

planning, production, pricing, distribution, and promotion of a

product or service.

c)

The action or process of supplying goods to stores and other

businesses that sell to consumers.

d)

not the right one

5.

Ethics

a)

Moral rules or principles of behavior that should guide

members of a profession or organization and make them deal

honestly and fairly with each other and with their customer.

b)

The combination of marketing actions often referred to as

product, price, place, and promotion: selling the right product,

through appropriate distribution channels, at the right price in

relation to other products and for the profitability of the

company, with the correct support in terms of advertising,

sales force etc.

6.

Finance

a)

The combination of marketing actions often referred to as

product, price, place, and promotion: selling the right product,

through appropriate distribution channels, at the right price in

relation to other products and for the profitability of the

company, with the correct support in terms of advertising,

sales force etc.

b)

Using the needs of customers as the primary focus during the

planning, production, pricing, distribution, and promotion of a

product or service.

c)

The management of large amounts of money, especially by

governments or large companies.

d)

The action or process of keeping financial accounts.

7.

Management

a)

The activity or profession of producing advertisements for

commercial products or services.

b)

The action or process of supplying goods to stores and other

businesses that sell to consumers.

c)

The management of large amounts of money, especially by

governments or large companies.

d)

The process of dealing with or controlling things or people.

8.

Marketing Concept

a)

An activity that is intangible, exchanged directly from producer

to consumer, and consumed at the time of production.

b)

Using the needs of customers as the primary focus during the

planning, production, pricing, distribution, and promotion of a

product or service.

c)

The business function that creates or obtains product services

for sale.

d)

The methods used and information communicated to

encourage customers to purchase and to increase their

satisfaction.

9.

Market

a)

The process of dealing with or controlling things or people.

b)

A unique group of prospective customers a business wants to

serve and their locations.

c)

Moral rules or principles of behavior that should guide

members of a profession or organization and make them deal

honestly and fairly with each other and with their customer.

d)

The ongoing activities designed to support the primary

function of a business and keep it operating efficiently.

10.

Marketing

a)

The amount a customer pays and the methods of increasing

the value of the products to the customers.

b)

The combination of marketing actions often referred to as

product, price, place, and promotion: selling the right product,

through appropriate distribution channels, at the right price in

relation to other products and for the profitability of the

company, with the correct support in terms of advertising,

sales force etc.

c)

The ongoing activities designed to support the primary

function of a business and keep it operating efficiently.

d)

The action or business of promoting and selling products or

services, including market research and advertising.

11.

Marketing Mix

a)

The combination of marketing actions often referred to as

product, price, place, and promotion: selling the right product,

through appropriate distribution channels, at the right price in

relation to other products and for the profitability of the

company, with the correct support in terms of advertising,

sales force etc.

b)

Using the needs of customers as the primary focus during the

planning, production, pricing, distribution, and promotion of a

product or service.

c)

A unique group of prospective customers a business wants to

serve and their locations.

d)

The management of large amounts of money, especially by

governments or large companies.

12.

Operations

a)

The amount a customer pays and the methods of increasing

the value of the products to the customers.

b)

The ongoing activities designed to support the primary

function of a business and keep it operating efficiently.

c)

Using the needs of customers as the primary focus during the

planning, production, pricing, distribution, and promotion of a

product or service.

d)

The amount a customer pays and the methods of increasing

the value of the products to the customers.

13.

Price

a)

The amount a customer pays and the methods of increasing

the value of the products to the customers.

b)

The business function that creates or obtains product services

for sale.

c)

An activity that is intangible, exchanged directly from producer

to consumer, and consumed at the time of production.

d)

The methods used and information communicated to

encourage customers to purchase and to increase their

satisfaction.

14.

Product

a)

The methods used and information communicated to

encourage customers to purchase and to increase their

satisfaction.

b)

An activity that is intangible, exchanged directly from producer

to consumer, and consumed at the time of production.

c)

Anything offered to a market by the business to satisfy

customer needs, including physical products, services, and

ideas.

d)

The action or business of promoting and selling products or

services, including market research and advertising.

15.

Production

a)

The business function that creates or obtains product services

for sale.

b)

The methods used and information communicated to

encourage customers to purchase and to increase their

satisfaction.

c)

An activity that is intangible, exchanged directly from producer

to consumer, and consumed at the time of production.

d)

Using the needs of customers as the primary focus during the

planning, production, pricing, distribution, and promotion of a

product or service.

16.

Promotion

a)

The methods used and information communicated to

encourage customers to purchase and to increase their

satisfaction.

b)

An activity that is intangible, exchanged directly from producer

to consumer, and consumed at the time of production.

c)

The combination of marketing actions often referred to as

product, price, place, and promotion: selling the right product,

through appropriate distribution channels, at the right price in

relation to other products and for the profitability of the

company, with the correct support in terms of advertising,

sales force etc.

d)

Moral rules or principles of behavior that should guide

members of a profession or organization and make them deal

honestly and fairly with each other and with their customer.

17.

Service

a)

The methods used and information communicated to

encourage customers to purchase and to increase their

satisfaction.

b)

An activity that is intangible, exchanged directly from producer

to consumer, and consumed at the time of production.

c)

The business function that creates or obtains product services

for sale.

d)

Anything offered to a market by the business to satisfy

customer needs, including physical products, services, and

ideas.