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WorksheetsSBM - Chpt 8 - Review
Total questions: 15
Worksheet time: 8mins
________ is the process of creating and delivering desired goods and services to customers and involves all of the activities associated with winning and retaining loyal customers.
Marketing
Personal selling
Promotion
Customer service
Small businesses can compete with larger rivals with bigger budgets by employing unconventional, low-cost creative techniques known as ________.
market research
astonishing customer service
bootstrap marketing strategies
psychographics
The specific group of customers at whom a company aims its good or services is referred to as a ________.
market segmentation
bootstrap marketing
niche marketing
target market
Studies of shifting patterns in age, income, education, race, and other population characteristics are the subject of ________.
psychographics
demographics
sociographics
paleontology
An individualized (one-to-one) marketing campaign requires business owners to ________.
collect information on their customers, linking their identities to their transactions
calculate the long-term value of their customers so they know which ones are most desirable and most profitable
practice "just-in-time marketing" by knowing what their customers' buying cycle is and time their marketing efforts to coincide with it
all of these
A process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customers' behavior is known as ________.
guerilla marketing
data mining
individualized marketing
total quality management
A combination of news covered by the media that boosts sales without having to pay is best described by the term ________.
bootstrap marketing
entertailing
public relations
data mining
A key customer benefit of a product or service that sets it apart from the competition answers the critical questions every customer asks: "What's in it for me?" and is known as ________.
its brand identity
the unique selling proposition (USP)
total quality management (TQM)
branding
A ________ is a company's "face" in the marketplace and communicates a key message to the target market.
blog
logo
unique selling proposition (USP)
brand
Examples of ________ include a presence on Facebook, LinkedIn and Twitter.
Web sites
blogging
social media marketing
online advertising
The philosophy of producing a high-quality product or service and achieving quality in every aspect of the business and its relationship with the customer, with a focus on continuous improvement in the quality delivered to customers is ________.
total quality management (TQM)
time compression management (TCM)
bootstrap marketing
customer experience management (CEM)
The process of systematically creating the optimum experience for customers every time they interact with the company is ________.
total quality management (TQM)
time compression management (TCM)
customer experience management (CEM)
guerilla marketing
A marketing strategy that relies on three principles to speed products to market, shorten customer response times in manufacturing, and deliver and reduce the administrative time required to fill an order is ________.
total quality management (TQM)
time compression management (TCM)
customer experience management (CEM)
bootstrap marketing
To attract potential customers, a ________ can serve multiple business purposes, including keeping customers updated on new products, enhancing customer service, and promoting the company.
newspaper advertisement
brochure
blog
radio promotion
Most customers never complain to the business; in fact, for every complaint that a company receives, there are ________ other complaints that go unspoken.
2
7
10
17
