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WorksheetsISDS final prep
Total questions: 115
Worksheet time: 58mins
Google is the worlds strongest brand
True
False
Market Capitalization (market cap) is
the value of the firm based on the NASDAQ
the value of the firm calculated by multiplying its share price by the number of shares
refers to entering the public market
the value of each share based on the firms decision-making
Google employees 20% time refers to
employees can work from home 20% of time
employees get an additional 20% bonus for not using sick time
the ability to work the equivalent of one day a week on projects that interest them
the ability to bank time up to 20% for extended vacation
Organic or natural search refers to
results via a search engine that are not influenced by influencers
requesting a search via search engine, the results you’ll see are referred to by industry professionals
results of sponsored ads
advertisements for items that are related to your requested search
PageRank is the method used by Google to return search results
True
False
SEO refers to:
Search Engine Order
Search Engine Optimization
Several Engines Onboard
Software Engine Optimization
The process of improving a page's organic search results is referred to as
Search Engine Order Increase
Indexed Results Improvement
Influential Results
Search Engine Optimization
Which of the following are deemed influential in search results from Google
.com
.gov
.edu
.org
Spiders ___
search engines that complete searches via 8 techniques
start at the first page on every public server and follow every available link until all pages are uncovered
searches private pages and follow links until all pages are uncovered
Eight continuous searches that run simultaneously to return optimum results
What code is used to let search engines know to stop searching
HTML
HMTL
HTTPS
HDMI
Which is not one of the 3 factors driving online ad growth
improved measurement and accountability
teenage internet use
targeting
increased user time online
SEM is the practice of running and optimizing search engine add campaigns
True
False
Pay per click (PPC)/Cost per click (CPC) refers to
advertisers don't spend any money unless someone clicks on their ad
the negotiated amount that will be charged to the consumer for clicking on the ad
the return on investment that is generated per click
the average cost for customer acquisition
One of the factors used to determine ad quality by Google
Promotional improvement plan (PIP)
Pay per click (PPC)
Cost per add (CPA)
Click through rate (CTR)
Geotargeting occurs when
physical location is released for advertising
physical location of computer user is identified
GPS system is targetted for driving directions
a computer is tracked by a special chip inserted at the time of purchase
IP addresses change based on location of where you are connected to the internet
True
False
AdSense was developed to target ads based on keywords within a website
True
False
contextual advertising based on keywords has what limitation
content duplication
content adjacency problem
content application systems
content disruption
Google has network effects
True
False
Internet Advertising Bureau sets __
common standards for content that can be displayed across networks and websites
common standards for display ads so that a single creative ad can run unmodified across networks and websites
common standards regarding ad size that can be run across networks and websites
common standards for banner ads to run across networks and websites
CPM refers to
Clicks per monetary unit
Cost per thousand impressions
Computer page monitoring
Cost per millions
Cost-per-action (CPA) refers to when a user clicks and performs a specified action
True
False
Cookies are responsible for the greatest degee of ad targeting and personalization
True
False
A cookie is
a great treat that comes in many flavors
a line of identifying text assigned and retrieved by a given webserver and stored by your computer
software that is installed by visiting certain websites
a line of identifying text that can be read by an website that is stored by your computer
Ad networks can create browsing profiles by serving and tracking cookies in ads shown on partner sites
True
False
Depleting click fraud is
clicking a rivals ads to exhause PPC advertising budget
clicking ones own adds to increase PPC income
packing a website with unrelated keywords to increase visitors
generating bogus impressions to exhause rivals CPM ad budget
zombie networks (bot nets) are hordes of surreptitiously infiltrated computers, linked and controlled by rogue software
True
False
While Google's brand is strong, switching costs are incredibily low
True
False
System Analysts need the following skills: Technical, Business, Financial, Analytical, Communications, Interpersonal, and Ethics
True
False
Change Management Analyst refers to
focuses on managing constantly changing personnel
focuses on people and management issues
focuses on hiring and firing management process
focuses on business issues surrounding a system
Which of the following is not a part of System Development Life Cycle (SDLC)
planning
integration
analysis
design
implementation
Each phase of SDLC is composed of a series of steps, which ______ on techniques that ________ deliverables
follow up on, increase
rely, produce
build, increase
work, produce
Put the phases of SDLC in the correct order
analysis, planning, implementation, design
planning, analysis, implementation, design
planning, analysis, design, implementation
planning, design, analysis, implementation
Planning phase has 2 steps; initiation and design
True
False
Project Management begins in which phase of SDLC
Implementation
Analysis
Planning
Design
Analysis phase is who will do it and what should the system be able to do
True
False
which is not a step in the analysis phase
develop a system protocol
gather requirements
develop a strategy
determine the value it provides
Architecture and interface are steps within the Design phase
True
False
Step by Step design methodologies
waterfall, parallel
agile, waterfall
agile, parallel
scrum, eXtreme programming
Rapid Action Development repeats all but the planning phase and creates multiple system versions
True
False
eXtreme programming emphasizes feedback, communication and simplicity
True
False
Scrum utilizes a backlog wish list and utilize the top chunk as a sprint backlog
True
False
Infrastructure Analysts focus on
business issues
technical issues
information system issues
people and management issues
Which is phase is the fundamental process of understanding
Design
Planning
Implementation
Analysis
Which phase investigates the current system and identifies improvement opportunities
Implementation
Design
Analysis
Planning
A system proposal is
a document that combines concepts of implementation to be presented to the core team
a document that combines the analysis and concepts to be presented to the project sponsor
a document that reports the analysis and proposes cost related to the project
a document that plans our the implementation process of the project
Which is the deliverable of the design phase?
design review of the current system
initaition of project proposal
analysis of current system
system specification
Primary deliverable of the planning phase is what?
Project plan
Analysis plan
Project management
Design Plan
3 legs of the project triangle
Cost, Scope, Time
Cost, Scope, Resources
Cost, Resources, Time
Cost, Resources, Quality
Which is not an activity of project managers
Project Planning
Project Monitoring
Project Analyzing
Project Reporting
WBS is
Working Benchmark Status
Work Breakdown Structure
Work Breakdown Status
Work Balance Structure
Limitations of a Gantt Chart
not a great report of high level tasks
doesn't display timeline across horizontal axis
doesn't simplify complex tasks
not enough details to manage project
PERT stands for
Programs Equation Review Technique
Program Evaluation Review Technique
Process Evaluation Review Technique
Process Equation Reassess Technique
PERT and CPM are interchangeable terms
True
False
PERT is a bottom up method because
individual tasks that are built from the bottom up as pyramid
timeline is stacked from bottom to top
individual tasks are ranked and listed in order
timeline is assembled from and displayed vertically
PERT charts are better for
snapshot overview of project
scheduling, monitoring and controlling work
scheduling and monitoring only
Controlling the scope of the project
Gantt charts display complex task patterns and relationships
True
False
Any work that has a beginning and end and uses company resources (people, time or money)
Budget
Task
Project management
Project
Reference point to monitor progress
Progressive chart
Milestones
Tasks
WBS
Beginning and end of tasks are a recognizable event
True
False
Predecessor tasks
must start in parallel with another task
monitor task status
must be completed before another task
are also a milestone
4 factors that affect duration
project size, human resources, experience, constraints
project size, budget, time, human resources
human resources, experience, budget, time
project size, budget, experience, constraints
A series of tasks that would affect the completion date of the overall project if delayed.
critical point
critical path
critical task
critical talking point
Slack time is the amount of time that the task could be late without pushing back the completion date of the entire project
True
False
All tasks in the WBS need to be the primary concern of the Project Manager
True
False
An event that could affect the project negatively
issue
risk
probability
compliance issue
The purpose of ____ is to understand the actual impact in terms of dollars, scope or quality.
Quantitative risk analysis
Qualitative risk analysis
What is Brooks Law?
adding more people to a project to decrease risks
adding more people to a project and increases time
adding more people to a project and increases cost
adding more people to the project to decrease deliverables
OSS
open source service
open source software
open service software
open software scale
SaaS, you need to own the program and install it on your computer
True
False
Linux is an example of OSS
True
False
Most firms work together to fund foundations that set standards and coordinate the release of product revisions and improvements
True
False
Which is not a reason why OSS is selected over commercial alternatives
Cost
Reliability
Security
Ease of use
Many commercial products do not have an OSS equivalent
True
False
Vendors make money off OSS how?
consultative services
debugging code
database offering
SQL language updates
Linux is a popular selection of operating systems for desktops and laptops
True
False
Most common database language
SEL
SQL
DB2
C++
A risk of OSS is the difficult installation and maintenance
True
False
This product analyzes the composition of software source code and reports any areas of concern so the firms can honor legal obligations
Black Swan
Black Duck
Blue Goose
Blue Sky
Cloud computing is where an organization's hardware or software is replaced by services provided over the internet.
True
False
Most iconic SaaS firm is
Salesforce.com
Zara
Harrah's
SaaS is also available for desktop applications
True
False
Which is not a benefits of SaaS?
Decreased software cost
Highly scalable
High quality of customer service
Data Governance
SaaS systems are more flexible than their installed software counterpart.
True
False
Cloud computing efforts focus on providing a virtual replacement for operational____
software
hardware
ERP
CRM
Firms with __ systems should enter the cloud cautiously
mission-critical
expendable
replaceable
data mining
Cloud computing can accelerate innovation and change the desired skills for IS workers
True
False
Lowering costs to powerful systems and software decreases
Profits
ROI
Barrier to entry
Cache flow ;)
______ is being a kind of operating system for an operating system
Virtualization
Artificial Intelligence
SaaS
Coopetition
Virtualization can live on your desktop
True
False
The extensive use of data, statistical and quantitative analysis, explanatory and predictive models and fact-based management to drive decisions and actions is____
Artificial Intelligence (AI)
Business Intelligence (BI)
Business Impact Analytics (BIA)
Data Analysis & Reporting (DAR)
Which is not true about Data
It is raw facts and figures
Firms utilize loyalty cards to collect it
In raw form can give great details on trends
can be gathered from transaction processing systems
Which is not a concept related to a database
key
field
prompt
file
Firms that trawl for data and package them up for resale are known as
data aggregator
data miners
data sales reps
data bankers
Transactional databases aren't set up to be simultaneously accessed for reporting and analysis
True
False
set of databases designed to support decision making in an organization
data warehouse
data mart
data computing
data silo
OLAP (online) analytical processing is data sourced from a relational database but calculated and summarized in advance, across multiple dimensions and stored in a data warehouse
True
False
Firms use data mining in which area below
market basket analysis
system organization
financial analysis
employee retention
For data mining to work both conditions must be present; clean consistent data and
data that reflects financial growth
events that reflect current and future trends
events that reflect historical markers
data that reflects collaborative filtering
which is not a perils presented by data mining
over-engineered model
random but meaningless data
black swans
organizational process
CLV represents the present value of the likely future income stream generated by an individual purchaser
Customer lasting value
Consumer lifetime value
Customer lifetime value
Consumer lasting value
loyalty programs represents a
switching costs
competitive advantage
data mining
CLV
Corporate espionage can be performed by insiders, rivals or foreign governments
True
False
Hackers that probe for weaknesses and share knowledge in hopes of security improvements are called
white coats
white hats
black coats
black hats
Law enforcement agencies are out skilled and out numbered, but receive proper funding
True
False
social engineering is
con games that trick employees into revealing information or performing tasks that compromise a firm
cookies from social networks that maintain employee data
cons executed through technology
malware that is transmitted via social networks
spear phishing attacks target a given organization or group of users
True
False
Which is not a method of infection
Virus
Worms
Trojans
Botnets
Keylogger is a type of spyware that
records key strokes
records login information
save login keys
none of the above
Cardinal rule of programming
not to trust user input
create code for only good
debugging code only when necessary
code to operational software is utmost important
Encryption scrambles data making unreadable unless you have the key
True
False
which is not a downside of encrytption
key management is costly
additional processing for scrambling and unscrambling
the threat of laws and compliance mandates
password management for users
what is the weakest link in security
careless user
single sign on process
software that is not updated
lack of firewall
Name of Organization responsible for evolving a set of standards that provides a model for establishing, implementing, operating, monitoring, reviewing, maintaining, and improving an Information Security Management System
International Operational Systems Standards (IOS)
International Organization for Standards (ISO)
International Organization for Systems (ISO)
International System of Standards (ISS)
Which company has the world's strongest brand?
Microsoft
Harrah's
IBM
