WorksheetsMarket Research
Total questions: 10
Worksheet time: 20mins
What best describes market research?
Helping to sell products
Recording financial information
Collecting and analysing data
Advertising
Desk Research is also known as...
Primary Research
Secondary Research
Third Research
Fourth Research
Field Research is also known as...
Primary Research
Secondary Research
Third Research
Fourth Research
What is a better definition of desk research?
Stealing someone elses information
Collecting new information
Using information that already exists
Finding old research
What is a better definition of field research?
Stealing someone elses information
Finding old information
Using information that already exists
Collecting new information
Which is an example of desk research?
Focus Group
Observation
Questionnaire
Newspaper
Which is an example of field research?
Focus Group
Government statistics
Internet
Customer loyalty card data
Businesses carry out market research to save money
True
False
Which is not an advantage of an interview
Allows two-way communication
The researcher can encourage the respondent to answer
Mistakes and misunderstandings can be dealt with immediately
Can be expensive as researchers have to be selected and trained
Which is not an advantage of a telephone survey
many people do not like strangers asking questions over the phone
Relatively inexpensive
The response is immediate
A large number of people can be surveyed quickly
