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Worksheetsmarket research
Total questions: 11
Worksheet time: 6mins
Name
Class
Date
1.
What best describes the marketing department?
a)
Promotion & Advertising
b)
Helping to sell products
c)
Recording financial information
d)
Conducting background business tasks
2.
What is an example of secondary research?
a)
Focus Group
b)
Observation
c)
Newspaper
d)
Questionnaire
3.
What is the better definition of secondary research?
a)
Stealing someone else's information
b)
Using information that already exists
c)
Collecting new information
d)
Finding old research
4.
Which one is not an example of primary research?
a)
focus group
b)
survey
c)
website
d)
questionnaire
5.
What is the main purpose of market research?
a)
find out who your competitors are
b)
find out what your target market wants
c)
find out where your customers live
d)
find out why your business is failing
6.
Which one is not example of an open question?
a)
why do you think that?
b)
please explain your answer
c)
describe that experience
d)
please select your sizing
7.
Who is this entrepreneur?
a)
Bob Bates
b)
Bill Gates
c)
Bill Jobs
d)
Bob Gates
8.
What would be the main USP of Watties Baked Beans?
a)
no competitors
b)
quality of their product
c)
price is affordable
d)
NZ household brand
9.
Why is it important to have a USP?
a)
to have a great brand name
b)
to have customer loyalty
c)
to stand out from your competitors
d)
to be outstanding
10.
Why is it important to have a USP?
a)
to have a great brand name
b)
to have customer loyalty
c)
to stand out from your competitors
d)
to be outstanding
11.
What number of people are required for a focus group?
a)
5-10
b)
10 - 20
c)
30
d)
>30
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