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WorksheetsMP IC5 Quiz 1
Total questions: 23
Worksheet time: 13mins
Cell phones were first able to send text messages in the 1990s.
True
False
When was the iPhone first available to the public?
2004
2005
2006
2007
Which two technologies are becoming obsolete because of the current advances in computers and mobile devices?
fax machines and telephone landlines
fax machines and desktop computers
telephone landlines and desktop computers
telephone landlines and CAT-scan machines
How have home printers changed in the last 10 years? (Choose 2.)
Printers are now also scanning and photocopy machines, so their core product has changed
Printers have not changed their core product, which is to print documents from a computer
Printers are augmented products, with capability to photocopy and scan documents as well as print
Printers that can also serve as fax machines have changed the printer’s actual and core product
Cell phones have become augmented products because _____.
they now have better reception
they are less expensive than 10 years ago
they can be used to surf the Internet
they are replacing telephone landlines
Based on your reading of the following, choose the best answer.
The Fit-to-a-T Company creates t-shirts that people order and choose size, style, color, and fabric online. People can also choose from 500 designs or send in their own design, which the company will reproduce on the shirt. The company is using technology to provide _____.
a standardized product
a customized product
a mass produced product
a technological product
Based on your reading of the following, choose the best answer. The GoodCitizen Company sells American history memorabilia online: for example, old coins and flags, old war uniforms, pictures of presidents, recruitment posters, and so forth. GoodCitizen would like to do its part for sustainability. What will be its most significant contribution to sustainability in the area of packaging?
GoodCitizen will use only recycled plastic and packing materials that are biodegradable.
GoodCitizen will insist that people come to its warehouse to pick up products.
GoodCitizen will refuse to sell any product that has glass pieces.
GoodCitizen will send customers only electronic invoices and communications.
_____ refers to a company or retailer that sells both conventionally (in a store) and online.
short messaging service
global positioning system
computer-aided design
click and mortar
_____ allows designers of three-dimensional objects to see a 3-D design on computer.
short messaging service
global positioning system
computer-aided design
click and mortar
_____ is technology that enabled text messaging without e-mail access.
short messaging service
global positioning system
computer-aided design
click and mortar
_____ is spaced-based navigation system that can be accessed on cell phones or computers.
short messaging service
global positioning system
computer-aided design
click and mortar
Value is the actual cost of a product—that is, what it costs to make it.
True
False
How does consumers’ comparison-shopping behavior on the Internet affect companies?
Companies are having more trouble keeping the right amount of inventory.
Companies have more pressure on them to keep prices down.
Companies are being forced into premature innovation in product design.
Companies have to rely more heavily on third-party distributors.
When a company raises its price every year by a predetermined percentage, the company is utilizing the pricing strategy of _____.
hi-low pricing
economy pricing
premium markup
standard markup
What is a stock-keeping unit?
A method of tracking movement of products within a retail store.
A method of tracking movement of products in a warehouse.
A method of identifying products by degree of their popularity.
A method for pricing new items for special sales and promotions.
Which of the following are examples of yield management of inventory? (Choose 2.)
An airline varies ticket prices based on which time periods are in demand for flying.
A concert venue charges ticket prices based on artist’s popularity and number of shows.
A movie theater charges ticket prices based on the age of the movie goer.
A clothing maker charges a few dollars more for the same item in a plus size.
What are the advantages of precise tracking of inventory? (Choose 3.)
Companies can optimize how items are transported when they know exactly what they are shipping.
Companies can better estimate future demand by knowing what’s in inventory and for how long.
Companies can better understand why consumers prefer one type of item over another.
Companies can save money by not stocking unnecessary raw materials for future inventory.
A manufacturing plant that orders only the raw materials it needs to fulfill current delivery is using (a) _____.
just-in-time inventory management
just-in-time manufacturing system
yield management inventory system
yield management manufacturing system
In what country did the just-in-time system originate?
United States
Japan
United Kingdom
Germany
What is a banner ad?
An ad on a web site or mobile app that mimics a newspaper ad.
An ad on a web site or mobile app that mimics a television ad.
An ad on a web site or mobile app that mimics a magazine ad.
all of the above
Which of the following can be classified as digital natives?
those born between 1955 and 1946
those born between 1956 and 1975
those born after 1985
none of the above
Setting up key performance indicators require marketers to know _____.
goals and objectives of a marketing campaign
leading competitors for the promoted product
manufacturing process used to make the product
all of the above
Which of the following can marketers keep track of on the Internet? (Choose 3.)
How many promotional e-mails are opened.
How many customers click on links in an ad.
What people say about products in their e-mails to friends.
What people say about products on social media.
