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Unit 3 Topic 1 Competitive Markets

Total questions: 35

Worksheet time: 18mins

Name
Class
Date
1.

When 'describing the environment', you should link the business to the...

a)

Internal environment

b)

External operating environment

c)

External macro environment

d)

All of the above

2.

Which of the following is NOT a mode of entry

a)

Licensing

b)

Intrapreneurship

c)

Strategic Alliances

d)

Importing and exporting

3.

A mature business must focus on the _____________ and ______________ phases of the employment cycle

a)

development and maintenance

b)

acquisition and development

c)

maintenance and separation

d)

acquisition and separation

4.

Horizontal growth focuses on ____________ expansion

a)

target market

b)

geographical

c)

customer

d)

market

5.

Vertical growth focuses on _________________

a)

target markets

b)

new customers

c)

existing customers

d)

emerging markets

6.

A company that buys another company as its mode of entry is referred to as a _____________________

a)

overseas distributor

b)

licensing

c)

strategic alliance

d)

sales subsidiary

7.

An example of a HR strategy a company can use when attempting to maintain staff is _____________

a)

going public

b)

diversity

c)

providing dividends

d)

customer discounts

8.

Customers and competitors are examples of the _______________________ environment

a)

STEEPLE

b)

internal

c)

external macro

d)

external operating

9.

An international business

a)

has operations worldwide and does not identify any home country

b)

has headquarters in its country of origin but has expanded with subsidiaries or production facilities in several countries

c)

is based in one country but imports, of exports to other countries

d)

operates within one country

10.

A global business

a)

has operations worldwide and does not identify any home country

b)

has headquarters in its country of origin but has expanded with subsidiaries or production facilities in several countries

c)

is based in one country but imports, or exports, to other countries

d)

operates in one country

11.

When the word 'emerging' is used, this refers to __________

a)

markets

b)

technologies

c)

trends

d)

all of the above

12.

Understanding both the social and business __________ in another country is essential to success when entering a new global market

a)

competitors

b)

positives

c)

negatives

d)

culture

13.

Carefully analysing the ______________ of an entry strategy is vital to the strategy being successful

a)

risks

b)

people

c)

finances

d)

rewards

14.

Fostering intrapreneurship is a HR strategy that companies can implement in the _________________ stage of the employment cycle

a)

acquisition

b)

development

c)

maintenance

d)

separation

15.

In global expansion, _______________ refers to a contractual agreement that is in place to allow one business to use another businesss' intellectual property

a)

overseas manufacturing

b)

international distributing

c)

importing and exporting

d)

licensing

16.

A sales subsidiary is

a)

a business owned and controlled by a larger company

b)

the owner of many small companies

c)

a business that operates in one country and manufactures in another

d)

a business with many sales stores

17.

In risk management, 'plan B' is correctly referred to as

a)

contingency management

b)

consequence planning

c)

risk management

d)

contingency planning

18.

When assessing risks of a decision, a business should always consider

a)

actual consequences that would occur in the event of something going wrong

b)

the probability of something going wrong

c)

the people affected should something go wrong

d)

all of the above

19.

Emerging technologies can benefit the _________________ of global businesses

a)

expansion

b)

securing

c)

strength

d)

competitors

20.

Finding a niche market can create a new ____________ for a smaller global business to take advantage of

a)

product

b)

market

c)

weakness

d)

strategy

21.

A mature business should be at the___________ of the industry

a)

top

b)

middle

c)

bottom

d)

rise

22.

The ultimate goal of motivating staff is to

a)

recruit cheap workers.

b)

pay staff what they are entitled to.

c)

identify and fire engaged workers.

d)

maintain and support highly engaged workers that are loyal to the company.

23.

Maslow's hierarchy of needs is relevant to a mature business when ____________ strong staff

a)

maintaining

b)

removing

c)

hiring

d)

inducting

24.

The goal of the HR department of a global company is to become ____________________.

a)

a well budgeted company

b)

a profitable company

c)

an employer of choice

d)

a well operated company

25.

In your exam, you should include all information you can find in a SWOT analysis

a)

True. Everything is relevant

b)

False. The SWOT will be targeted

26.

A _________ workplace is one that includes people from different types of gender identity, age, language, ethnicity, cultural background etc.

a)

inclusive

b)

diverse

c)

holistic

d)

good

27.

An _________ workplace is one where a diverse range of people are encouraged to provide their own skills to the organisation

a)

inclusive

b)

diverse

c)

holistic

d)

good

28.

The development of a strong culture in a global business relies on strong

a)

leaders and managers

b)

leaders

c)

managers

d)

employees

29.

_______________ is a financial strategy where a company invests money in another private company

a)

Providing dividends

b)

Going public

c)

Private equity

d)

Accessing grants

30.

When a company decides to 'go public', it will have an _________________________________ to generate publicity and introduce products to customers.

a)

initial public offering

b)

shares sale

c)

shares draft

d)

public share rating

31.

Workplace wellbeing strategies exist to _________________ employees

a)

build up

b)

monitor

c)

control

d)

motivate

32.

Performance management, motivation and career planning are examples of processes in the ________________ phase of the employment cycle

a)

acquisition

b)

development

c)

maintenance

d)

separation

33.

A mature business faces HR challenges relating to the development and maintenance of staff. Ultimately, a mature business should be working to ____________ loyal staff.

a)

recruit

b)

remove

c)

hire

d)

motivate

34.

__________________________ is a process that mature businesses must continually engage in to remain competitive

a)

Risk management

b)

Strategic planning

c)

Competition monitoring

d)

Developing a niche market

35.

Profit potential, accessing a broader market and reducing the risk of decline are all ______________________________

a)

motivations for expansion

b)

threats to business decline

c)

reasons for businesses to stay the same

d)

elements of STEEPLE